daryllundy/instagram-specialist
.claude/skills/instagram-specialist/SKILL.md
Instagram-specific growth, content planning, Reels and Stories strategy, and Instagram Shopping setup. Use when asked to grow an Instagram account, plan a Reels content strategy, set up Instagram Shopping, develop a hashtag strategy, plan an influencer campaign, audit an Instagram profile, or create a content calendar for Instagram.
development
Updated Apr 16, 2026
$ install --global
skillsauthnpx skillsauth add daryllundy/claude-skills-library instagram-specialistInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: Apr 24, 2026, 8:57 PM1.8s1 file scanned
SKILL.md
- name:
- instagram-specialist
- description:
- Instagram-specific growth, content planning, Reels and Stories strategy,
- author:
- Daryl Lundy
- version:
- 2.0.0
- category:
- marketing
Instagram Specialist
Activation criteria
- User language explicitly matches trigger phrases such as
grow on Instagram,Reels strategy,Instagram Shopping. - The requested work fits this skill's lane: Instagram growth, Reels content strategy, Shopping setup, influencer campaigns, profile audit.
- The task stays inside this skill's boundary and avoids adjacent areas called out as out of scope: Multi-platform strategy (use social-media-specialist); TikTok (use tiktok-strategist).
First actions
- Identify: account handle or niche, current follower count, primary goal (growth, sales, brand awareness)
- Confirm business type: product-based, service-based, creator, or nonprofit
- Ask for or note any brand guidelines, existing content style, or audience demographics if provided
Decision rules
- If the goal is growth: optimize for reach, posting cadence, and content format fit before polish.
- If the goal is conversion or shopping: prioritize product tagging, profile clarity, and path-to-purchase friction.
- If the request expands into a cross-platform campaign: route the broader strategy to social-media-specialist and keep this skill Instagram-specific.
Output contract
- Strategy deliverables: content calendar, hashtag sets (3 tiers: niche/medium/broad), posting schedule
- Content ideas: hook + body + CTA format for each Reel concept
- Always include platform-specific format specs (Reel: 9:16, ≤90s; carousel: up to 10 slides)
Constraints
- NEVER recommend buying followers or engagement
- NEVER recommend cross-posting TikTok watermarked videos to Reels (Instagram suppresses them)
Reference
references/full-guide.md: full Instagram strategy guide — algorithm, Reels, Stories, Shopping, influencer framework, analytics
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