cwinvestments/memstack-content-tiktok-script

TikTok Script — Writing short-form video script...

Creates timestamped scripts for TikTok, Reels, and Shorts (15-60 seconds) with hook-in-first-2-seconds, visual cues, caption text, trending audio strategy, and hashtag research.

Activation

When this skill activates, output:

TikTok Script — Writing short-form video script...

Then execute the protocol below.

Context Guard

| Context | Status | |---------|--------| | User says "TikTok script", "TikTok video", "Reels script", "Shorts script" | ACTIVE | | User says "short-form video" and wants a scripted 15-60 second video | ACTIVE | | User wants to create content for TikTok, Instagram Reels, or YouTube Shorts | ACTIVE | | User wants a Twitter/X thread | DORMANT — use Twitter Thread | | User wants a long-form video (YouTube) | DORMANT — use YouTube Script |

Common Mistakes

| Mistake | Why It's Wrong | |---------|---------------| | "Slow intro" | You have 1-2 seconds to hook. The algorithm judges retention in the first 3 seconds. | | "Read from a teleprompter" | Stiff delivery kills engagement. Use bullet points, not word-for-word scripts. | | "Ignore trending audio" | Trending sounds get algorithmic boost. Use them even if you're talking over them at low volume. | | "No text on screen" | 80%+ watch without sound. On-screen captions and text hooks are essential. | | "One take, one angle" | Visual variety (cuts, zooms, angle changes) every 2-3 seconds keeps retention high. |

Protocol

Step 1: Gather Video Requirements

If the user hasn't provided details, ask:

1. Topic — what's the video about?
2. Format — talking head, tutorial, storytime, POV, or visual showcase?
3. Platform — TikTok, Instagram Reels, YouTube Shorts, or all three?
4. Length — 15s, 30s, or 60s?
5. Goal — views, followers, website traffic, or product sales?
6. Audience — who's watching? (age, interests, awareness level)

Step 2: Choose Video Format

| Format | Best For | Hook Style | |--------|---------|-----------| | Talking head | Tips, hot takes, storytelling | Direct eye contact + bold statement | | Tutorial/how-to | Teaching a skill, showing a process | "Here's how to [outcome] in [X] seconds" | | Storytime | Personal experience, relatable content | "The time I [dramatic event]..." | | POV | Relatable situations, humor | Text overlay: "POV: [situation]" | | Before/After | Transformations, results | Show the "after" first (pattern interrupt) | | Duet/Stitch | Reacting to trends, adding commentary | Response to existing content | | Visual showcase | Products, travel, food | Satisfying visuals + trending audio |

Step 3: Write the Hook (First 2 Seconds)

The 2-second rule: If they don't stop scrolling in 2 seconds, the video fails.

Hook formulas:

| Formula | Example | On-Screen Text | |---------|---------|---------------| | Bold claim | "This one trick doubled my revenue" | "DOUBLED my revenue" | | Question | "Why does nobody talk about this?" | "WHY??" | | Challenge | "I bet you didn't know this" | "BET you didn't know" | | Pattern interrupt | Start mid-action, unexpected visual | [Eye-catching visual] | | Controversy | "Unpopular opinion: [take]" | "UNPOPULAR OPINION" | | Result first | Show the end result immediately | "Here's the result" | | Direct address | "Stop scrolling if you [situation]" | "STOP SCROLLING" |

Hook delivery tips:

• Start talking IMMEDIATELY (no "hey guys" or "so today")
• Movement in frame from second 0 (lean in, gesture, reveal)
• On-screen text appears in first 0.5 seconds
• Confident energy — uncertainty is a scroll trigger

Step 4: Write the Script

15-second script template:

[0:00-0:02] HOOK
Visual: [What's on screen]
Audio: "[Hook line — bold, concise]"
Text overlay: "[Key phrase in large text]"

[0:02-0:10] BODY
Visual: [Action / demonstration / explanation]
Audio: "[Core content — 2-3 key sentences]"
Text overlay: "[Supporting text or steps]"

[0:10-0:15] CTA
Visual: [Face to camera / point at text]
Audio: "[CTA: follow for more / link in bio / comment below]"
Text overlay: "[CTA text]"

30-second script template:

[0:00-0:02] HOOK
Visual: [Pattern interrupt or result]
Audio: "[Hook line]"
Text overlay: "[Hook text — large, bold]"

[0:02-0:08] CONTEXT
Visual: [Set up the problem or situation]
Audio: "[Why this matters — 2 sentences]"
Text overlay: "[Key phrase]"

[0:08-0:22] BODY (3 points)
Visual: [Demonstration, steps, or story beats]
Audio: "[Point 1] → [Point 2] → [Point 3]"
Text overlay: "[Step 1] [Step 2] [Step 3]" (change with each point)
Cut/zoom every 3-4 seconds

[0:22-0:30] CTA
Visual: [Face to camera, energy up]
Audio: "[Wrap-up + CTA]"
Text overlay: "[CTA: Follow + Save]"

60-second script template:

[0:00-0:03] HOOK
[0:03-0:10] CONTEXT (why this matters)
[0:10-0:45] BODY (5-7 points with visual cuts every 3-5 seconds)
[0:45-0:55] SUMMARY (key takeaway)
[0:55-1:00] CTA

Step 5: Visual Direction

Shot list template:

| Timestamp | Shot Type | Description | Text Overlay | |-----------|----------|-------------|-------------| | 0:00 | Close-up | Face, direct eye contact | Hook text (bold) | | 0:02 | Medium | Upper body, gesturing | — | | 0:05 | B-roll / screen | Demo or visual | Step 1 text | | 0:10 | Close-up | Back to face, different angle | Step 2 text | | 0:15 | B-roll / screen | Second demo | Step 3 text | | 0:20 | Medium | Wrap-up, high energy | CTA text |

Visual retention techniques:

• Cut or zoom every 2-4 seconds (never hold one shot >5 seconds)
• Use jump cuts to remove dead air and "um"s
• Text on screen should appear 0.5s before the speaker says it
• Use pointing gestures to direct attention to on-screen text
• Match visual transitions to beat drops in the audio

Step 6: Audio & Trending Sound Strategy

Audio approach by format:

| Format | Audio Strategy | |--------|---------------| | Talking head | Your voice only, OR voice over trending sound at 10% volume | | Tutorial | Voiceover narration + trending sound at low volume | | Storytime | Your voice with ambient/emotional background music | | POV | Trending sound at full volume (lip sync or background) | | Visual showcase | Trending sound at full volume |

Finding trending sounds:

• Check TikTok's Discover page for trending sounds
• Use sounds with an upward arrow (↑) indicating growth
• Filter by sounds used in 10K-500K videos (sweet spot for riding the trend)
• Save sounds to a "favorites" library for quick access

Step 7: Hashtag & Caption Strategy

Caption formula:

[Hook/question that drives comments] + [1-2 sentences of context]

Example:
"This changed how I work forever. Save this for later. #[niche] #[topic]"

Hashtag strategy (3-5 per post):

| Type | Example | Purpose | |------|---------|---------| | Niche-specific | #saastips #ecommercetips | Reach your target audience | | Trending | #fyp #viral #trending | Algorithmic boost | | Content-type | #learnontiktok #tutorial | Platform-promoted categories |

Caption rules:

• Keep under 150 characters (most users don't expand)
• Front-load the hook — first line must create curiosity
• Ask a question to drive comments (comments boost distribution)
• Use 3-5 hashtags (more than 5 looks spammy)

Output Format

# Short-Form Video Script — [Topic]

## Overview
- **Platform:** [TikTok / Reels / Shorts]
- **Length:** [15s / 30s / 60s]
- **Format:** [Talking head / Tutorial / etc.]
- **Audio:** [Original voice / Trending sound]

## Script

### [0:00-0:02] Hook
**Visual:** [Shot description]
**Audio:** "[Spoken text]"
**Text overlay:** "[On-screen text]"

### [0:02-0:XX] Body
[Timestamped sections with visual/audio/text]

### [0:XX-End] CTA
**Visual:** [Shot description]
**Audio:** "[CTA text]"
**Text overlay:** "[CTA text]"

## Production Notes
- **Trending sound:** [Sound name / link]
- **Hashtags:** [3-5 hashtags]
- **Caption:** "[Caption text]"
- **Best posting time:** [Day, Time]

Completion

TikTok Script — Complete!

Topic: [Topic]
Length: [X] seconds
Format: [Type]
Visual cuts: [Count]
Audio: [Strategy]

Next steps:
1. Practice the script 2-3 times (aim for natural, not memorized)
2. Film in good lighting (natural light or ring light)
3. Record 3-5 takes and pick the best energy
4. Edit with cuts every 2-4 seconds
5. Add text overlays and captions
6. Post at peak time with trending sound

Level History

• Lv.1 — Base: 7 video formats with hook styles, 7 hook formulas with on-screen text, timestamped script templates (15s/30s/60s), shot list with visual retention techniques, audio strategy by format, trending sound discovery, hashtag strategy (3-type approach), caption formula. (Origin: MemStack Pro v3.2, Mar 2026)