cwinvestments/memstack-marketing-launch-plan

Launch Plan — Planning product launch...

Develops a day-by-day launch timeline with pre-launch buildup, launch week execution, post-launch optimization, channel strategy, PR outreach templates, and metrics tracking.

Activation

When this skill activates, output:

Launch Plan — Planning product launch...

Then execute the protocol below.

Context Guard

| Context | Status | |---------|--------| | User says "launch plan", "product launch", "go-to-market" | ACTIVE | | User says "launch calendar" or "launch timeline" | ACTIVE | | User is preparing to release a new product or feature | ACTIVE | | User wants an ongoing sales funnel (not time-bound) | DORMANT — use Sales Funnel | | User wants ad copy only | DORMANT — use Facebook Ad or Google Ad |

Common Mistakes

| Mistake | Why It's Wrong | |---------|---------------| | "Launch day IS the marketing plan" | 80% of launch success happens in the pre-launch phase. The launch day is execution, not strategy. | | "Tell everyone at once" | Tiered reveals (insiders → waitlist → public) create momentum and social proof. | | "No deadline on the launch offer" | Open-ended launches have no urgency. Set a clear close date for the launch price/bonus. | | "Skip the waitlist" | A waitlist of 500+ people means launch day revenue, not crickets. | | "Go dark after launch day" | Post-launch follow-up (days 2-7) often generates more revenue than day 1. |

Protocol

Step 1: Gather Launch Requirements

If the user hasn't provided details, ask:

1. Product/service — what are you launching? (name, description, price)
2. Launch date — when does it go live?
3. Audience size — email list, social followers, existing customers?
4. Launch type — new product, major update, beta → GA, or seasonal promotion?
5. Channels — email, social, ads, PR, partnerships, affiliates?
6. Launch offer — special pricing, bonus, or early-bird deal?

Step 2: Define Launch Type & Timeline

| Launch Type | Pre-Launch | Launch Window | Post-Launch | |------------|-----------|--------------|-------------| | Product Hunt launch | 2-4 weeks | 1 day | 1 week | | SaaS launch | 4-6 weeks | 1 week | 2-4 weeks | | Course/info product | 2-4 weeks | 3-5 days (open cart) | 1 week | | E-commerce product | 2-3 weeks | 1-2 weeks | Ongoing | | Feature launch | 1-2 weeks | 1-3 days | 1 week |

Step 3: Pre-Launch Phase (T-minus 4 to 1 weeks)

Week 4-3: Foundation

| Day | Task | Channel | Owner | |-----|------|---------|-------| | T-28 | Finalize launch offer (pricing, bonuses, deadline) | Internal | Product | | T-27 | Create landing page with waitlist signup | Web | Marketing | | T-26 | Set up email sequences (pre-launch + launch) | Email | Marketing | | T-25 | Prepare PR/media list (50+ relevant contacts) | PR | Marketing | | T-24 | Create social content calendar (14 posts minimum) | Social | Content | | T-23 | Record demo video or product walkthrough | Video | Product | | T-22 | Brief affiliates/partners with swipe copy | Partners | Marketing |

Week 2-1: Build Anticipation

| Day | Task | Channel | Owner | |-----|------|---------|-------| | T-14 | Send teaser email #1 — "Something's coming" | Email | Marketing | | T-12 | Behind-the-scenes social post (product development) | Social | Content | | T-10 | Send PR pitch to media list | PR | Marketing | | T-8 | Teaser email #2 — reveal a feature/benefit | Email | Marketing | | T-7 | Publish blog post related to the problem you solve | Blog | Content | | T-5 | Social proof post (beta user testimonial or preview) | Social | Content | | T-3 | Teaser email #3 — "Launching in 3 days" with preview | Email | Marketing | | T-2 | Notify affiliates/partners: "Go live in 48 hours" | Partners | Marketing | | T-1 | Final prep — test checkout, verify tracking, stage all content | Internal | All |

Pre-launch email sequence:

Email 1 (T-14): [Teaser]
Subject: Something big is coming...
Body: Hint at the problem you're solving. Don't reveal the product yet.
CTA: "Want early access? Join the waitlist"

Email 2 (T-8): [Reveal]
Subject: Here's what we've been building
Body: Show one key feature/benefit. Share the "why" story.
CTA: "Reply and tell me — would this help you?"

Email 3 (T-3): [Countdown]
Subject: 3 days until launch (and a special deal)
Body: Reveal the launch offer. Create urgency with deadline.
CTA: "Mark your calendar — [launch date] at [time]"

Step 4: Launch Week (Days 1-7)

Day 1 — Launch Day:

| Time | Task | Channel | |------|------|---------| | 6:00 AM | Activate landing page / checkout | Web | | 7:00 AM | Send launch email to full list | Email | | 8:00 AM | Publish all social posts (feed + stories) | Social | | 9:00 AM | Go live on Product Hunt (if applicable) | PH | | 10:00 AM | Activate paid ads (if planned) | Ads | | 12:00 PM | Share in communities (Reddit, Slack, Discord) | Community | | 3:00 PM | Send affiliate notification — "We're live!" | Partners | | 6:00 PM | Evening social post — first results/reactions | Social | | 9:00 PM | Check metrics: traffic, signups, revenue | Analytics |

Launch email template:

Subject: It's live — [Product Name] is here
Preview: [One-line benefit + launch offer]

[Name],

[Product] is officially live.

[1-2 sentences: what it is and who it's for]

Here's what you get:
→ [Benefit 1]
→ [Benefit 2]
→ [Benefit 3]

Launch special: [Offer details — discount, bonus, early-bird price]
This offer expires [deadline].

[CTA Button: Get [Product] Now →]

[Social proof: "Already [X] people signed up in the first hour"]

[Signature]

P.S. [Restate urgency — "This price goes up on [date]"]

Days 2-5 — Momentum:

| Day | Email | Social | Other | |-----|-------|--------|-------| | Day 2 | Social proof email — first customer results | Share customer reactions | Respond to all comments/questions | | Day 3 | FAQ/objection handling email | Demo video or walkthrough | Track and fix any UX issues | | Day 4 | Case study or deep-dive on one feature | User testimonial post | Re-engage waitlist non-openers | | Day 5 | Scarcity email — "X spots left" or "3 days left" | Countdown post | Activate retargeting ads |

Days 6-7 — Close:

| Day | Email | Social | |-----|-------|--------| | Day 6 | "Last chance" — 24 hours remaining | Urgency stories/posts | | Day 7 | Final email — "Doors close at midnight" (send twice: AM + PM) | "Final hours" post |

Step 5: Post-Launch Phase (Days 8-30)

| Day | Task | Channel | |-----|------|---------| | Day 8 | "Thank you" email to buyers + what's next | Email | | Day 8 | Analyze launch metrics (see Step 7) | Analytics | | Day 10 | Collect testimonials from early customers | Email | | Day 14 | Publish launch retrospective blog post | Blog | | Day 14 | Send re-engagement offer to non-buyers | Email | | Day 21 | Begin evergreen funnel setup (automated version) | Email + Ads | | Day 30 | Full post-mortem: what worked, what didn't, next launch improvements | Internal |

Step 6: PR Outreach Template

Media pitch template:

Subject: [Product Name]: [One-line news hook]

Hi [Name],

I'm [Your Name], [title] at [Company].

We just launched [Product Name] — [one sentence: what it does and why it matters].

This is relevant to your audience because:
• [Angle 1: trend, problem, or market shift]
• [Angle 2: unique approach or notable result]
• [Angle 3: human interest or founder story]

Key facts:
• [Stat or metric: waitlist size, beta results, market size]
• [Price point and availability]
• [Notable backers, partners, or early customers]

I'd love to offer you [exclusive early access / a demo / an interview].

Press kit: [link]
Product: [URL]

Best,
[Your Name]
[Contact info]

Outreach targets:

• Industry-specific blogs and newsletters (20+)
• Relevant podcast hosts (10+)
• Twitter/X influencers in the space (15+)
• YouTube reviewers (5+)
• Journalists at relevant publications (10+)

Step 7: Metrics Tracking Dashboard

| Metric | Pre-Launch Target | Launch Target | Track With | |--------|------------------|--------------|------------| | Waitlist signups | 500+ | — | Email platform | | Email open rate | 35%+ | 40%+ | Email platform | | Email click rate | 5%+ | 8%+ | Email platform | | Landing page visitors | — | 5,000+ (day 1) | Google Analytics | | Conversion rate | — | 2-5% | Checkout analytics | | Revenue | — | $[target] | Payment processor | | Social mentions | 10+/week | 50+/day | Social monitoring | | Press coverage | — | 3+ articles | Manual tracking | | Customer satisfaction | — | 4.5+ stars | Survey/reviews | | Refund rate | — | <5% | Payment processor |

Output Format

# Launch Plan — [Product Name]

## Launch Overview
- **Product:** [Name and one-line description]
- **Launch date:** [Date]
- **Launch window:** [X days]
- **Launch offer:** [Special pricing/bonus + deadline]
- **Revenue target:** $[amount]

## Timeline
### Pre-Launch (T-[X] to T-1)
[Day-by-day task table]

### Launch Week (Days 1-7)
[Day-by-day task table with times for Day 1]

### Post-Launch (Days 8-30)
[Task table with milestones]

## Channel Strategy
[Per-channel plan: email, social, ads, PR, partners]

## Email Sequences
[Pre-launch (3 emails) + Launch (7 emails) + Post-launch (3 emails)]

## PR Plan
[Media list categories + pitch template]

## Metrics Dashboard
[Tracking table with targets]

Completion

Launch Plan — Complete!

Launch date: [Date]
Pre-launch duration: [X weeks]
Launch window: [X days]
Total emails planned: [Count]
Social posts planned: [Count]
PR targets: [Count]

Next steps:
1. Set up waitlist landing page immediately
2. Build email sequences in your platform
3. Schedule social content calendar
4. Send PR pitches at T-10
5. Brief team on Day 1 timeline

Level History

• Lv.1 — Base: Launch type selection with timeline defaults, 4-week pre-launch task calendar, launch day hour-by-hour schedule, 7-day launch window email/social cadence, post-launch 30-day optimization, PR pitch template with outreach targets, metrics tracking dashboard with benchmarks, email templates (teaser, reveal, countdown, launch, close). (Origin: MemStack Pro v3.2, Mar 2026)