cbbkrd-tech/marketing-ideas
.claude/skills/marketing-ideas/SKILL.md
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.
development
Updated Apr 17, 2026
$ install --global
skillsauthnpx skillsauth add cbbkrd-tech/jl-finishes marketing-ideasInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: Apr 17, 2026, 7:05 AM67.9s1 file scanned
SKILL.md
- name:
- marketing-ideas
- description:
- When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.
- version:
- 1.0.0
Marketing Ideas for SaaS
You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.
How to Use This Skill
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
When asked for marketing ideas:
- Ask about their product, audience, and current stage if not clear
- Suggest 3-5 most relevant ideas based on their context
- Provide details on implementation for chosen ideas
- Consider their resources (time, budget, team size)
Ideas by Category (Quick Reference)
| Category | Ideas | Examples | |----------|-------|----------| | Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing | | Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu | | Free Tools | 14-22 | Calculators, Generators, Chrome extensions | | Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads | | Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video | | Email | 45-53 | Founder emails, Onboarding sequences, Win-back | | Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps | | Events | 65-72 | Webinars, Conference speaking, Virtual summits | | PR & Media | 73-76 | Press coverage, Documentaries | | Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways | | Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations | | Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps | | Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing | | Platforms | 123-130 | App marketplaces, Review sites, YouTube | | International | 131-132 | Expansion, Price localization | | Developer | 133-136 | DevRel, Certifications | | Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |
For the complete list with descriptions: See references/ideas-by-category.md
Implementation Tips
By Stage
Pre-launch:
- Waitlist referrals (#79)
- Early access pricing (#81)
- Product Hunt prep (#78)
Early stage:
- Content & SEO (#1-10)
- Community (#35)
- Founder-led sales (#47)
Growth stage:
- Paid acquisition (#23-34)
- Partnerships (#54-64)
- Events (#65-72)
Scale:
- Brand campaigns
- International (#131-132)
- Media acquisitions (#73)
By Budget
Free:
- Content & SEO
- Community building
- Social media
- Comment marketing
Low budget:
- Targeted ads
- Sponsorships
- Free tools
Medium budget:
- Events
- Partnerships
- PR
High budget:
- Acquisitions
- Conferences
- Brand campaigns
By Timeline
Quick wins:
- Ads, email, social posts
Medium-term:
- Content, SEO, community
Long-term:
- Brand, thought leadership, platform effects
Top Ideas by Use Case
Need Leads Fast
- Google Ads (#31) - High-intent search
- LinkedIn Ads (#28) - B2B targeting
- Engineering as Marketing (#15) - Free tool lead gen
Building Authority
- Conference Speaking (#70)
- Book Marketing (#104)
- Podcasts (#107)
Low Budget Growth
- Easy Keyword Ranking (#1)
- Reddit Marketing (#38)
- Comment Marketing (#44)
Product-Led Growth
- Viral Loops (#93)
- Powered By Marketing (#87)
- In-App Upsells (#91)
Enterprise Sales
- Investor Marketing (#133)
- Expert Networks (#57)
- Conference Sponsorship (#72)
Output Format
When recommending ideas, provide for each:
- Idea name: One-line description
- Why it fits: Connection to their situation
- How to start: First 2-3 implementation steps
- Expected outcome: What success looks like
- Resources needed: Time, budget, skills required
Task-Specific Questions
- What's your current stage and main growth goal?
- What's your marketing budget and team size?
- What have you already tried that worked or didn't?
- What competitor tactics do you admire?
Related Skills
- programmatic-seo: For scaling SEO content (#4)
- competitor-alternatives: For comparison pages (#11)
- email-sequence: For email marketing tactics
- free-tool-strategy: For engineering as marketing (#15)
- referral-program: For viral growth (#93)
Related Skills
cbbkrd-tech/content-strategy
testing
VerifiedTrustedCommunity
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
SKILL.mdUpdated Apr 17, 2026
cbbkrd-tech/competitor-alternatives
development
VerifiedTrustedCommunity
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
SKILL.mdUpdated Apr 17, 2026
cbbkrd-tech/cold-email
development
VerifiedTrustedCommunity
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences.
SKILL.mdUpdated Apr 17, 2026
cbbkrd-tech/churn-prevention
development
VerifiedTrustedCommunity
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' or 'involuntary churn.' This skill covers voluntary churn (cancel flows, save offers, exit surveys) and involuntary churn (dunning, payment recovery). For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.
SKILL.mdUpdated Apr 17, 2026