.claude/skills/firecrawl/SKILL.md
--- name: firecrawl description: Use Firecrawl CLI to scrape web pages to clean markdown, search and scrape top results, crawl entire websites, or map all URLs of a domain. Use this skill whenever you need to fetch web content, scrape a URL, crawl a site, extract page text, or read documentation from the web. Prefer this over WebFetch for JavaScript-heavy pages, multi-page crawls, or when you need clean structured markdown output. Trigger on: "scrape this page", "crawl the site", "fetch content
npx skillsauth add cbbkrd-tech/jl-finishes .claude/skills/firecrawlInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Firecrawl turns any URL into clean markdown — handles JS-rendered pages, pagination, and full site crawls.
npx -y firecrawl-cli@latest init --all --browser
This installs the CLI and sets up browser support. Run once per environment.
npx firecrawl-cli scrape <url>
Use for: reading a specific page, extracting content, fetching docs.
npx firecrawl-cli search "<query>"
Use for: finding and reading multiple pages on a topic at once.
npx firecrawl-cli crawl <url>
Use for: reading all pages under a domain, extracting full site content.
npx firecrawl-cli map <url>
Use for: discovering what pages exist on a site before deciding what to scrape.
map if you don't know the site structure, then scrape specific pagescrawl sparingly — it follows all links and can be slow on large sitesnpx firecrawl-cli scrape <url> > output.mdtesting
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
development
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
development
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences.
development
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' or 'involuntary churn.' This skill covers voluntary churn (cancel flows, save offers, exit surveys) and involuntary churn (dunning, payment recovery). For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.