casemark/creating-pitch-books

Creating Pitch Books

Builds client pitch materials with market overview, strategic rationale, valuation analysis, and transaction positioning for investment banking engagements.

When To Use

• Preparing sell-side or buy-side pitch presentations for prospective mandates
• Building management presentation decks for M&A processes
• Creating market update or sector overview materials for client meetings
• Assembling deal marketing books (CIMs, teasers) for live transactions
• Drafting strategic alternatives presentations for board-level audiences

Inputs To Gather

• Client profile: Company name, sector, size (revenue, EBITDA), ownership structure, and key business segments
• Engagement context: Sell-side advisory, buy-side screening, financing, or strategic alternatives review
• Target audience: Board of directors, C-suite, financial sponsors, or strategic acquirers
• Transaction parameters: Indicative valuation range, deal structure preferences, timeline, and process type (broad auction, targeted, negotiated)
• Comparable universe: Identify 8–15 public trading comps and 5–10 precedent transactions; confirm selection criteria with the deal team
• Financial data: Historical financials (3 years minimum), projections or management case, and normalized adjustments (one-time items, pro forma synergies)
• Credential slides: Relevant firm transaction tombstones, league table rankings, and sector-specific experience

Workflow

1. Define the narrative arc

   • Determine the central thesis: why now, why this transaction, why this bank
   • Align the story to the audience—sponsors care about returns, strategics care about synergies, boards care about fiduciary duty and process integrity

2. Build the situation overview section

   • Company snapshot: business description, end-market exposure, revenue and EBITDA bridge
   • Key investment highlights (typically 4–6 bullets with supporting data)
   • Ownership and capitalization summary

3. Draft the market / sector overview

   • Industry size, growth drivers, and secular trends with sourced data points [VERIFY data recency]
   • Competitive landscape map positioning the client among peers
   • Regulatory or macro factors affecting valuation or timing [VERIFY jurisdiction-specific regulations]

4. Prepare valuation analysis pages

   • Public trading comparables: Select peer set, present EV/Revenue, EV/EBITDA, P/E multiples at LTM and NTM; show mean, median, and implied valuation range
   • Precedent transactions: Filter by sector, size, and date relevance; present acquisition multiples and premium paid statistics
   • DCF / LBO sensitivity: Build a football-field chart summarizing valuation ranges across methodologies; note key assumptions (discount rate, terminal multiple, leverage) [VERIFY current market rates]
   • Clearly label all valuation dates and currency

5. Construct the strategic rationale / process section

   • For sell-side: potential buyer universe (strategic vs. sponsor), preliminary outreach strategy, and indicative timeline
   • For buy-side: target screening criteria, acquisition fit assessment, and synergy estimates
   • Process recommendations: auction structure, data room milestones, expected bid rounds

6. Add credentials and team pages

   • Select 6–10 relevant tombstones; prioritize same-sector and similar-size transactions
   • Include league table positioning if top-tier in relevant category
   • Senior banker bios with deal-relevant experience

7. Format and finalize

   • Apply consistent slide template (firm brand, fonts, color palette)
   • Number all pages; include "Confidential" and "Draft" watermarks as appropriate
   • Add required disclaimers and regulatory disclosures on the back cover [VERIFY compliance requirements per firm policy]

Output

The completed pitch book should contain the following sections in order:

1. Cover page — Client name, engagement title, date, confidentiality notice
2. Table of contents
3. Executive summary — 1–2 pages capturing the thesis and key takeaways
4. Situation overview — Company profile, investment highlights, capitalization
5. Market overview — Sector landscape, trends, competitive positioning
6. Valuation analysis — Comps, precedents, DCF/LBO summary, football-field chart
7. Strategic rationale / process — Buyer universe, timeline, process structure
8. Credentials — Tombstones, league tables, team bios
9. Appendix — Detailed financial schedules, supplemental comps, sourcing notes
10. Disclaimers — Regulatory and legal disclosures

All financial figures should be presented in consistent units ($MM or $B) with clear date stamps.

Quality Checks

• [ ] Valuation multiples are internally consistent and cross-referenced between comps, precedents, and DCF outputs
• [ ] All market data is sourced and dated; no stale figures presented as current [VERIFY]
• [ ] Peer set selection is defensible—companies are comparable in size, sector, and growth profile
• [ ] Narrative flows logically from situation overview → market context → valuation → strategic recommendation
• [ ] Financial data ties to source filings or management-provided numbers; any normalization adjustments are disclosed
• [ ] Tombstones and credentials are accurate and reflect closed (not pending) transactions unless labeled otherwise
• [ ] Confidentiality markings, disclaimers, and regulatory disclosures are present [VERIFY per firm and jurisdiction]
• [ ] No unsupported projections or guarantees of outcome—all forward-looking statements are qualified
• [ ] Formatting is consistent: fonts, colors, chart styles, decimal precision, and currency notation uniform throughout