bereniketech/social-media-management
skills/marketing-growth/social-media-management/SKILL.md
Manage social media across platforms. Covers content calendars, cross-platform strategy, hashtag research, algorithm behavior for Twitter/X, TikTok, Instagram, LinkedIn, and scheduling tools.
tools
Updated Apr 26, 2026
$ install --global
skillsauthnpx skillsauth add bereniketech/claude_kit social-media-managementInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: Apr 26, 2026, 7:58 AM82.9s1 file scanned
SKILL.md
- name:
- social-media-management
- description:
- Manage social media across platforms. Covers content calendars, cross-platform strategy, hashtag research, algorithm behavior for Twitter/X, TikTok, Instagram, LinkedIn, and scheduling tools.
Social Media Management
Build and execute a social media strategy that drives growth and engagement across platforms.
1. Platform Strategy Matrix
| Platform | Best content type | Posting frequency | Primary goal | |---|---|---|---| | Twitter/X | Short opinions, threads, news reactions | 2–5 posts/day | Thought leadership, networking | | LinkedIn | Professional insights, company news, long-form | 1/day | B2B leads, recruiting, authority | | Instagram | Visual inspiration, behind-scenes, Reels | 1 feed + 3–5 Stories/day | Brand discovery, e-commerce | | TikTok | Educational/entertaining short videos | 1–3/day | Reach, audience growth | | YouTube | Long-form tutorials, vlogs | 1–2/week | Deep engagement, SEO | | Threads | Casual thoughts, community | 2–3/day | Brand personality |
2. Content Calendar Framework
Weekly content pillars (rotate through):
- Pillar 1: Educational (teach something)
- Pillar 2: Behind-the-scenes (show the process)
- Pillar 3: Social proof (case study, testimonial)
- Pillar 4: Engagement (question, poll, opinion)
- Pillar 5: Promotional (product, service, offer — max 20% of posts)
Monthly planning:
- Week 1: Launch/announcement content
- Week 2: Educational deep-dive
- Week 3: Case studies and proof
- Week 4: Community and engagement
Calendar template:
| Date | Platform | Pillar | Topic | Format | CTA | Status |
|------|----------|--------|-------|--------|-----|--------|
| Mon | LinkedIn | Edu | ... | Text | ... | Draft |
3. Algorithm Behavior
Twitter/X
- Feed ranking: engagement rate (replies > retweets > likes) + recency
- Boost: Tweet frequently, reply to others in your niche, use polls
- Kill: posting links with no context (link posts get suppressed)
- Threads: high impression format — start with a strong opener, no "1/" in first tweet
- Feed ranking: connection reactions, comments > reactions, hours since post
- Boost: native video, documents/carousels, posts that generate comments
- Kill: external links in the post body (put links in comments)
- Golden window: first 60 minutes of posting determine reach — respond to early comments
- Feed: interest graph + relationship signals (DMs, saves, shares)
- Reels: separate discovery algorithm — views from non-followers
- Boost: Saves and shares are the highest-weight signals
- Kill: posting and leaving — algorithm rewards accounts that engage after posting
TikTok
- Feed: 100% interest-based (not follower-based) — anyone can go viral
- Ranking: completion rate > shares > comments > likes
- Boost: Hook in first 1–3 seconds, no logos in corner, text overlays on key points
- Kill: low-resolution video, watermarks from other platforms, posting at random times
4. Hashtag Strategy
Research: Use Instagram search to find hashtags in your niche
Mix: 30% large (>1M posts) + 50% medium (100K–1M) + 20% small (<100K)
Count: 5–10 targeted hashtags (algorithm penalizes irrelevant stuffing)
Placement: Caption (not comments) for discovery
3–5 hashtags maximum
Use in caption body (not at end)
Mix: industry (#marketing) + niche (#contentmarketing) + action (#growthhacking)
Twitter/X
0–2 hashtags per tweet
Trending hashtags only if genuinely relevant
Never use trending hashtags just for reach
TikTok
5–8 hashtags: mix broad (#marketing) and niche (#b2bmarketing)
Always include: #fyp (For You Page signal)
5. Cross-Platform Repurposing
One piece of content → multiple formats:
YouTube video (long-form)
→ TikTok (60-sec best moment)
→ Instagram Reel (same clip, vertical crop)
→ LinkedIn post (key insight from video)
→ Twitter thread (main points as numbered tweets)
→ Newsletter section (transcript summary)
Blog post
→ LinkedIn article
→ 5 tweets (one insight per tweet)
→ Instagram carousel (7 slides of key points)
→ TikTok talking-head (3 key takeaways)
6. Scheduling Tools
| Tool | Best for | Platforms | |---|---|---| | Buffer | Simple scheduling, link-in-bio | All major | | Hootsuite | Enterprise, team management | All major | | Later | Visual Instagram planning | Instagram, TikTok, Pinterest | | Sprout Social | Analytics + publishing + CRM | All major | | Taplio | LinkedIn-specific growth | LinkedIn | | Hypefury | Twitter/X + LinkedIn | Twitter, LinkedIn |
7. Engagement Protocol
Daily (30 min):
- Reply to all comments within 24h
- Like and comment on 10 posts from accounts in your niche
- DM reply to meaningful comments
Weekly:
- Review which posts performed best (engagement rate, saves, shares)
- Double down on top-performing format/topic
- Identify one new content format to test
Formula: Engagement rate = (Likes + Comments + Saves) / Reach × 100
- Instagram good: >3%
- LinkedIn good: >2%
- TikTok good: >5%
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