avav25/content-creation

Content Creation

Systematic content creation skill with AI tool integration guides, copywriting templates, visual content workflows, and quality gates. Produces high-converting, brand-consistent page content using modern tools and services.

When to Use

• Creating page content (headlines, body copy, CTAs, feature descriptions)
• Writing blog posts (research, content brief, authoring, cross-linking)
• Generating visual content with AI tools (Midjourney, DALL-E, Stable Diffusion)
• Writing landing page copy optimized for conversion
• Integrating external content generation services
• Optimizing existing page content for engagement and conversion
• Synchronizing content changes across visible text, SEO metadata, and JSON-LD structured data
• Creating content briefs for designers and copywriters

When NOT to Use

• Designing UI components or layouts (use ui-ux-design skill)
• Writing technical documentation (use content-writer role)
• Conducting SEO audits (use seo-review skill workflow)
• Implementing frontend code (use frontend-engineer role)

AI Content Generation Tools

Text Generation

| Tool | Best For | Integration | |---|---|---| | ChatGPT (GPT-4o) | Long-form copy, creative writing, brainstorming | API or web UI | | Claude | Nuanced writing, analysis, brand voice adherence | API or web UI | | Gemini | Multimodal content (text + image analysis) | API or web UI | | Jasper | Marketing copy, ad copy, email sequences | SaaS platform | | Copy.ai | Short-form copy, social media, product descriptions | SaaS platform |

Image Generation

| Tool | Best For | Output Quality | |---|---|---| | Midjourney | Photorealistic images, artistic illustrations, brand visuals | Highest quality, best aesthetics | | DALL-E 3 | Quick concept images, illustrations, diagrams | Good quality, natural language prompts | | Stable Diffusion | Custom fine-tuned models, batch generation, full control | Varies, highest flexibility | | Flux | Fast generation, good quality, open source | High quality, fast | | Ideogram | Text in images, logos, typography-heavy visuals | Best for text rendering | | Leonardo.ai | Game assets, consistent characters, style transfer | Good for series/consistency |

Stock and Asset Services

| Service | Content Type | License | |---|---|---| | Unsplash | Photography | Free commercial use | | Pexels | Photography + Video | Free commercial use | | Undraw | SVG illustrations | Free, customizable colors | | Storyset | Animated illustrations | Free with attribution | | Lottie / LottieFiles | Micro-animations | Free + premium | | Noun Project | Icons | CC or paid license | | Envato Elements | All creative assets | Subscription license |

Video and Animation

| Tool | Best For | |---|---| | Loom | Quick product demos, walkthroughs | | Synthesia | AI avatar videos, explainers | | Runway | AI video generation, editing | | Rive | Interactive animations for web | | Spline | 3D web experiences |

Content Quality Gates

Every piece of content must pass these gates before publication:

Gate 1: Accuracy

• [ ] All product claims are verifiable
• [ ] Statistics cite sources
• [ ] Screenshots match current product version
• [ ] Pricing information is current
• [ ] Legal claims reviewed (guarantees, SLA, compliance)

Gate 2: Brand Alignment

• [ ] Voice matches brand guidelines
• [ ] Tone appropriate for context and audience
• [ ] Terminology consistent with existing content
• [ ] Visual style matches brand identity
• [ ] No off-brand humor, slang, or references

Gate 3: Conversion Optimization

• [ ] Clear value proposition above the fold
• [ ] Single primary CTA per section
• [ ] Benefits-focused (not feature-focused)
• [ ] Social proof near decision points
• [ ] Friction minimized (short forms, clear next steps)

Gate 4: Accessibility

• [ ] All images have descriptive alt text
• [ ] Video has captions
• [ ] Text meets contrast requirements (4.5:1)
• [ ] Content readable at 200% zoom
• [ ] No information conveyed by color alone

Gate 5: SEO and Content Sync

• [ ] Unique title tag with primary keyword
• [ ] Unique meta description
• [ ] Heading hierarchy (H1→H2→H3)
• [ ] Internal links with descriptive anchors
• [ ] Structured data where applicable
• [ ] All content surfaces in sync (see seo-content-sync-checklist.md)

Gate 6: Legal and Ethics

• [ ] No fabricated testimonials or reviews
• [ ] No misleading before/after claims
• [ ] AI-generated images reviewed for artifacts and bias
• [ ] Proper attribution for third-party content
• [ ] License compliance for stock assets
• [ ] No dark patterns in copy

Gate 7: Humanization (mandatory)

• [ ] Text scanned for AI writing patterns using humanizer skill
• [ ] No AI vocabulary words (delve, foster, landscape, tapestry, underscore, vibrant, pivotal)
• [ ] No promotional inflation (nestled, groundbreaking, stunning, renowned)
• [ ] No chatbot artifacts or sycophantic tone
• [ ] No em dash overuse, emoji decoration, or bold-header lists
• [ ] No filler phrases, excessive hedging, or generic positive conclusions
• [ ] Anti-AI audit performed for text longer than 2 paragraphs
• [ ] Text sounds natural when read aloud

See content-tools-guide.md for the workflow index and page-content-patterns.md for the page-pattern index.

Integration

• Follows rules: content-designer role (content strategy, conversion copy), ui-ux-designer role (visual direction), humanize-content rule (enforces AI pattern removal)
• Used by workflows: blog-post skill (blog authoring), ui-ux-design skill (content phase), docs skill (public-facing content)
• Skills: humanizer skill (Gate 7 — AI writing pattern removal)
• Companion resources: content-tools-guide.md, content-research-workflows.md, ai-content-generation-workflows.md, content-ops-and-measurement.md, page-content-patterns.md, page-patterns-product-pages.md, page-patterns-blog-and-layout.md, seo-content-sync-checklist.md