auldsyababua/Applying Brand Guidelines
reference/claude-cookbooks/skills/custom_skills/applying-brand-guidelines/SKILL.md
This skill applies consistent corporate branding and styling to all generated documents including colors, fonts, layouts, and messaging
$ install --global
skillsauthnpx skillsauth add auldsyababua/instructor-workflow Applying Brand GuidelinesInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: Apr 3, 2026, 8:47 AM114.8s3 files scanned
SKILL.md
- name:
- Applying Brand Guidelines
- description:
- This skill applies consistent corporate branding and styling to all generated documents including colors, fonts, layouts, and messaging
Corporate Brand Guidelines Skill
This skill ensures all generated documents adhere to corporate brand standards for consistent, professional communication.
Brand Identity
Company: Acme Corporation
Tagline: "Innovation Through Excellence" Industry: Technology Solutions
Visual Standards
Color Palette
Primary Colors:
- Acme Blue: #0066CC (RGB: 0, 102, 204) - Headers, primary buttons
- Acme Navy: #003366 (RGB: 0, 51, 102) - Text, accents
- White: #FFFFFF - Backgrounds, reverse text
Secondary Colors:
- Success Green: #28A745 (RGB: 40, 167, 69) - Positive metrics
- Warning Amber: #FFC107 (RGB: 255, 193, 7) - Cautions
- Error Red: #DC3545 (RGB: 220, 53, 69) - Negative values
- Neutral Gray: #6C757D (RGB: 108, 117, 125) - Secondary text
Typography
Primary Font Family: Segoe UI, system-ui, -apple-system, sans-serif
Font Hierarchy:
- H1: 32pt, Bold, Acme Blue
- H2: 24pt, Semibold, Acme Navy
- H3: 18pt, Semibold, Acme Navy
- Body: 11pt, Regular, Acme Navy
- Caption: 9pt, Regular, Neutral Gray
Logo Usage
- Position: Top-left corner on first page/slide
- Size: 120px width (maintain aspect ratio)
- Clear space: Minimum 20px padding on all sides
- Never distort, rotate, or apply effects
Document Standards
PowerPoint Presentations
Slide Templates:
- Title Slide: Company logo, presentation title, date, presenter
- Section Divider: Section title with blue background
- Content Slide: Title bar with blue background, white content area
- Data Slide: For charts/graphs, maintain color palette
Layout Rules:
- Margins: 0.5 inches all sides
- Title position: Top 15% of slide
- Bullet indentation: 0.25 inches per level
- Maximum 6 bullet points per slide
- Charts use brand colors exclusively
Excel Spreadsheets
Formatting Standards:
- Headers: Row 1, Bold, White text on Acme Blue background
- Subheaders: Bold, Acme Navy text
- Data cells: Regular, Acme Navy text
- Borders: Thin, Neutral Gray
- Alternating rows: Light gray (#F8F9FA) for readability
Chart Defaults:
- Primary series: Acme Blue
- Secondary series: Success Green
- Gridlines: Neutral Gray, 0.5pt
- No 3D effects or gradients
PDF Documents
Page Layout:
- Header: Company logo left, document title center, page number right
- Footer: Copyright notice left, date center, classification right
- Margins: 1 inch all sides
- Line spacing: 1.15
- Paragraph spacing: 12pt after
Section Formatting:
- Main headings: Acme Blue, 16pt, bold
- Subheadings: Acme Navy, 14pt, semibold
- Body text: Acme Navy, 11pt, regular
Content Guidelines
Tone of Voice
- Professional: Formal but approachable
- Clear: Avoid jargon, use simple language
- Active: Use active voice, action-oriented
- Positive: Focus on solutions and benefits
Standard Phrases
Opening Statements:
- "At Acme Corporation, we..."
- "Our commitment to innovation..."
- "Delivering excellence through..."
Closing Statements:
- "Thank you for your continued partnership."
- "We look forward to serving your needs."
- "Together, we achieve excellence."
Data Presentation
Numbers:
- Use comma separators for thousands
- Currency: $X,XXX.XX format
- Percentages: XX.X% (one decimal)
- Dates: Month DD, YYYY
Tables:
- Headers in brand blue
- Alternating row colors
- Right-align numbers
- Left-align text
Quality Standards
Before Finalizing
Always ensure:
- Logo is properly placed and sized
- All colors match brand palette exactly
- Fonts are consistent throughout
- No typos or grammatical errors
- Data is accurately presented
- Professional tone maintained
Prohibited Elements
Never use:
- Clip art or stock photos without approval
- Comic Sans, Papyrus, or decorative fonts
- Rainbow colors or gradients
- Animations or transitions (unless specified)
- Competitor branding or references
Application Instructions
When creating any document:
- Start with brand colors and fonts
- Apply appropriate template structure
- Include logo on first page/slide
- Use consistent formatting throughout
- Review against brand standards
- Ensure professional appearance
Scripts
apply_brand.py: Automatically applies brand formatting to documentsvalidate_brand.py: Checks documents for brand compliance
Notes
- These guidelines apply to all external communications
- Internal documents may use simplified formatting
- Special projects may have exceptions (request approval)
- Brand guidelines updated quarterly - check for latest version
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