.agents/skills/email-best-practices/SKILL.md
Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, or deciding transactional vs marketing.
npx skillsauth add asymmetric-al/core email-best-practicesInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Guidance for building deliverable, compliant, user-friendly emails.
[User] → [Email Form] → [Validation] → [Double Opt-In]
↓
[Consent Recorded]
↓
[Suppression Check] ←──────────────[Ready to Send]
↓
[Idempotent Send + Retry] ──────→ [Email API]
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[Webhook Events]
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┌────────┬────────┬─────────────┐
↓ ↓ ↓ ↓
Delivered Bounced Complained Opened/Clicked
↓ ↓
[Suppression List Updated]
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[List Hygiene Jobs]
| Need to... | See | | ---------------------------------------- | ------------------------------------------------------------------------- | | Set up SPF/DKIM/DMARC, fix spam issues | Deliverability | | Build password reset, OTP, confirmations | Transactional Emails | | Plan which emails your app needs | Transactional Email Catalog | | Build newsletter signup, validate emails | Email Capture | | Send newsletters, promotions | Marketing Emails | | Ensure CAN-SPAM/GDPR/CASL compliance | Compliance | | Decide transactional vs marketing | Email Types | | Handle retries, idempotency, errors | Sending Reliability | | Process delivery events, set up webhooks | Webhooks & Events | | Manage bounces, complaints, suppression | List Management |
New app? Start with the Catalog to plan which emails your app needs (password reset, verification, etc.), then set up Deliverability (DNS authentication) before sending your first email.
Spam issues? Check Deliverability first—authentication problems are the most common cause. Gmail/Yahoo reject unauthenticated emails.
Marketing emails? Follow this path: Email Capture (collect consent) → Compliance (legal requirements) → Marketing Emails (best practices).
Production-ready sending? Add reliability: Sending Reliability (retry + idempotency) → Webhooks & Events (track delivery) → List Management (handle bounces).
development
Use when working with Payload CMS projects (payload.config.ts, collections, fields, hooks, access control, Payload API). Use when debugging validation errors, security issues, relationship queries, transactions, or hook behavior.
testing
Use when CI tests fail on main branch after PR merge, or when investigating flaky test failures in CI environments
tools
Use when new translation keys are added to packages to generate new translations strings
data-ai
Pointer to the canonical agent instruction and skill system for this monorepo