anthropics/draft-content
marketing/skills/draft-content/SKILL.md
Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.
$ install --global
skillsauthnpx skillsauth add anthropics/knowledge-work-plugins draft-contentInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- draft-content
- description:
- Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.
- argument-hint:
- <content type and topic>
Draft Content
If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.
Generate marketing content drafts tailored to a specific content type, audience, and brand voice.
Trigger
User runs /draft-content or asks to draft, write, or create marketing content.
Inputs
Gather the following from the user. If not provided, ask before proceeding:
-
Content type — one of:
- Blog post
- Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook)
- Email newsletter
- Landing page copy
- Press release
- Case study
-
Topic — the subject or theme of the content
-
Target audience — who this content is for (role, industry, seniority, pain points)
-
Key messages — 2-4 main points or takeaways to communicate
-
Tone — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured)
-
Length — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs")
Brand Voice
- If the user has a brand voice configured in their local settings file, apply it automatically. Inform the user that brand voice settings are being applied.
- If no brand voice is configured, ask: "Do you have brand voice guidelines you'd like me to follow? If not, I'll use a neutral professional tone."
- Apply the specified or default tone consistently throughout the draft.
Content Generation by Type
Blog Post
- Engaging headline (provide 2-3 options)
- Introduction with a hook (question, statistic, bold statement, or story)
- 3-5 organized sections with descriptive subheadings
- Supporting points, examples, or data references in each section
- Conclusion with a clear call to action
- SEO considerations: suggest a primary keyword, include it in the headline and first paragraph, use related keywords in subheadings
Social Media Post
- Platform-appropriate format and length
- Hook in the first line
- Hashtag suggestions (3-5 relevant hashtags)
- Call to action or engagement prompt
- Emoji usage appropriate to brand and platform
- If LinkedIn: professional framing, paragraph breaks for readability
- If Twitter/X: concise, punchy, within character limit
- If Instagram: visual-first language, story-driven, hashtag block
Email Newsletter
- Subject line (provide 2-3 options with open-rate considerations)
- Preview text
- Greeting
- Body sections with clear hierarchy
- Call to action button text
- Sign-off
- Unsubscribe note reminder
Landing Page Copy
- Headline and subheadline
- Hero section copy
- Value propositions (3-4 benefit-driven bullets or sections)
- Social proof placeholder (suggest testimonial or stat placement)
- Primary and secondary CTAs
- FAQ section suggestions
- SEO: meta title and meta description suggestions
Press Release
- Headline following press release conventions
- Dateline and location
- Lead paragraph (who, what, when, where, why)
- Supporting quotes (provide placeholder guidance)
- Company boilerplate placeholder
- Media contact placeholder
- Standard press release formatting
Case Study
- Title emphasizing the result
- Customer overview (industry, size, challenge)
- Challenge section
- Solution section (what was implemented)
- Results section with metrics (prompt user for data)
- Customer quote placeholder
- Call to action
SEO Considerations (for web content)
For blog posts, landing pages, and other web-facing content:
- Suggest a primary keyword based on the topic
- Recommend keyword placement: headline, first paragraph, subheadings, meta description
- Suggest internal and external linking opportunities
- Recommend a meta description (under 160 characters)
- Note image alt text opportunities
Output
Present the draft with clear formatting. After the draft, include:
- A brief note on what brand voice and tone were applied
- Any SEO recommendations (for web content)
- Suggestions for next steps (e.g., "Review with your team", "Add customer quotes", "Pair with a visual")
Ask: "Would you like me to revise any section, adjust the tone, or create a variation for a different channel?"
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