andersoncollab/saas-incubator-skill

/saas-incubator — SaaS Idea-to-Revenue Pipeline

10-phase framework for solo founders. From market signal to paying customers, with multiswarm agent orchestration at every step.

Pipeline Overview

DISCOVER → VALIDATE → FINANCIAL → SENTIMENT → NAMING → BRANDING → BUILD → LAUNCH → ADVERTISE → METRICS
   ↓          ↓          ↓            ↓          ↓         ↓         ↓        ↓          ↓          ↓
 Signal    Evidence    Numbers     Features     Name      Brand     Code     Users      Paid       Data
 Found     Gathered   Work Out    Defined     Chosen     Built     Ships   Arrive     Growth     Drives

SOSTAC Strategy Layer

The SOSTAC digital marketing planning model (PR Smith) is woven throughout:

| SOSTAC Stage | Maps To | What Happens | |-------------|---------|--------------| | Situation | Phase 1-2 (Discover + Validate) | Where are we now? Market analysis, competitor research, customer discovery | | Objectives | Phase 3 (Financial Viability) | Where do we want to be? Revenue targets, unit economics, KPIs | | Strategy | Phase 4-6 (Sentiment + Naming + Branding) | How do we get there? Product definition, positioning, brand identity | | Tactics | Phase 7-8 (Build + Launch) | How exactly? Tech stack, feature set, go-to-market channels | | Actions | Phase 9 (Advertise) | What is our plan? Campaign execution, budget allocation, creative production | | Control | Phase 10 (Metrics) | How do we know? SaaS metrics, attribution, optimization loops |

SOSTAC is circular — Phase 10 Control feeds back into Phase 1 Situation for the next iteration.

Phase Summary

| # | Phase | Gate | Key Tools | SOSTAC | |---|-------|------|-----------|--------| | 1 | DISCOVER | Idea scored 7+/10 | /d-prospect, /problem-statement, /market-research, /ai-product | Situation | | 2 | VALIDATE | Evidence from 3+ sources | /company-research, /competitive-landscape, /proto-persona, /jobs-to-be-done, /tam-sam-som-calculator | Situation | | 3 | FINANCIAL VIABILITY | GO / PIVOT / KILL | /creating-financial-models, /startup-financial-modeling, /pricing-strategy, /finance-based-pricing-advisor | Objectives | | 4 | SENTIMENT | User confirms PRD | /prd-development, /product-manager-toolkit, /feature-investment-advisor, /product-marketing-context | Strategy | | 5 | NAMING | User picks name | Naming rules, domain check, web search | Strategy | | 6 | BRANDING | User approves brand kit | BrandMythos, /ui-ux-pro-max, Gemini | Strategy | | 7 | BUILD | MVP deployed + works | BrandMythos 101+ generators, /nextjs-supabase-auth, /stripe-automation, /billing-automation | Tactics | | 8 | LAUNCH | Live + users signing up | /launch-strategy, /marketing-ideas, /content-engine, /email-sequence, /referral-program | Tactics | | 9 | ADVERTISE | Campaigns live + tracking verified | /ads plan, /ads audit, ads-mcp (40 tools), /acquisition-channel-advisor, /cross-channel-attribution | Actions | | 10 | METRICS | Unit economics healthy | /saas-revenue-growth-metrics, /startup-metrics-framework, /saas-economics-efficiency-metrics | Control |

State Machine

         ┌─────────┐
         │DISCOVER │
         └────┬────┘
              ↓
         ┌─────────┐
         │VALIDATE │
         └────┬────┘
              ↓
      ┌───────────────┐
      │   FINANCIAL    │──→ KILL (exit)
      │   VIABILITY    │──→ PIVOT (back to DISCOVER)
      └───────┬───────┘
              ↓ GO
         ┌─────────┐
         │SENTIMENT│
         └────┬────┘
              ↓
         ┌────────┐
         │NAMING  │
         └────┬───┘
              ↓
         ┌─────────┐
         │BRANDING │
         └────┬────┘
              ↓
         ┌────────┐
         │ BUILD  │
         └────┬───┘
              ↓
         ┌────────┐
         │LAUNCH  │
         └────┬───┘
              ↓
         ┌──────────┐
         │ADVERTISE │
         └────┬─────┘
              ↓
         ┌─────────┐
         │ METRICS │──→ loops back to SITUATION (SOSTAC cycle)
         └─────────┘

Valid transitions:

• Forward: Any phase → next phase (after checkpoint passes)
• PIVOT: Phase 3 → Phase 1 (restart with new angle)
• KILL: Phase 3 → exit (idea doesn't work financially)
• LOOP: Phase 10 → Phase 1 (SOSTAC control → situation cycle)
• SKIP: Phase 5-6 can skip if brand already exists

Reference Files

| File | Purpose | |------|---------| | phases/discover.md | Phase 1 — Market signal detection | | phases/validate.md | Phase 2 — Evidence gathering | | phases/financial-viability.md | Phase 3 — Unit economics + GO/PIVOT/KILL | | phases/sentiment.md | Phase 4 — Competitor pain points + PRD | | phases/naming.md | Phase 5 — Name generation + domain check | | phases/branding.md | Phase 6 — Brand kit creation | | phases/build.md | Phase 7 — MVP development | | phases/launch.md | Phase 8 — Go-to-market execution | | phases/advertise.md | Phase 9 — Paid growth engine | | phases/metrics.md | Phase 10 — SaaS metrics + optimization | | references/saas-benchmarks.md | Unit economics benchmarks | | references/naming-rules.md | Name generation heuristics | | references/trustmrr-api.md | TrustMRR API for competitor data | | references/sostac-mapping.md | SOSTAC framework deep reference | | references/seo-aeo-geo-playbook.md | Search visibility strategy |

The Solo-Founder Stack

| Layer | Choice | Why | |-------|--------|-----| | Framework | Next.js App Router | Full-stack, SSR, API routes | | Database | Supabase Postgres | Free tier, auth, realtime, storage | | Auth | Supabase Auth or Clerk | Don't build auth | | Payments | Stripe | Industry standard, webhooks | | Email | Resend | Transactional + marketing | | UI | shadcn/ui + Tailwind CSS 4 | Accessible, customizable | | Hosting | Vercel or Netlify | Free tier, edge functions | | Analytics | GA4 + PostHog | Product analytics from day 1 | | Error tracking | Sentry | Production debugging | | DNS | Cloudflare or GoDaddy MCP | Domain management |

SEO / AEO / GEO — Baked Into Every Phase

Search visibility is not a phase — it's a principle applied at every step. Three pillars:

SEO (Search Engine Optimization)

Applied in: Phase 4 (keyword research in PRD), Phase 7 (technical SEO, schema, metadata), Phase 8 (content marketing, link building)

• Skills: /seo-core, /seo-technical, /seo-content-writer, /seo-keyword-strategist, /seo-schema, /seo-structure-architect, /seo-authority-builder, /link-building, /seo-sitemap, /seo-hreflang, /seo-content-planner, /seo-snippet-hunter, /seo-content-refresher, /seo-cannibalization-detector, /seo-images, /seo-meta-optimizer, /seo-content-auditor, /seo-geo, /seo-page, /programmatic-seo, /local-seo
• Every page: title (50-60 chars), description (150-160 chars), canonical URL, OG image, H1-H3 hierarchy, JSON-LD schema
• Technical: Core Web Vitals (LCP <2.5s, INP <200ms, CLS <0.1), mobile-first, structured data

AEO (AI Engine Optimization)

Applied in: Phase 7 (llms.txt, citeable content structure), Phase 8 (content written for AI citation)

• Skills: /seo-content-writer (with AEO principles), /schema-markup
• Every page: self-contained passages, definitive language, brand name in citeable text
• Technical: llms.txt at root, allow ChatGPT-User + PerplexityBot in robots.txt, content in initial HTML

GEO (Generative Engine Optimization)

Applied in: Phase 4 (positioning for AI search), Phase 8 (content optimized for AI Overviews)

• Skills: /geo-fundamentals, /seo-geo
• Strategy: Answer questions directly, include statistics and citations, structured data for entity recognition
• Content format: definition → explanation → example (AI cites this pattern)

Visibility Checklist (apply to every page built)

• [ ] Title tag with primary keyword (50-60 chars)
• [ ] Meta description with CTA (150-160 chars)
• [ ] One H1, logical H2-H3 hierarchy
• [ ] Canonical URL (absolute, self-referencing)
• [ ] OG image (1200x630, branded)
• [ ] JSON-LD schema (Organization, BreadcrumbList, page-specific)
• [ ] Self-contained citeable passages under each H2
• [ ] Brand name in citeable text
• [ ] Internal links (3-5 per 1000 words)
• [ ] Core Web Vitals passing
• [ ] llms.txt at site root
• [ ] robots.txt with AI crawler policy

90+ Companion Skills Index

Research & Discovery

/d-prospect, /problem-statement, /market-research, /ai-product, /product-strategy-session, /deep-research, /exa-search, /company-research, /competitive-landscape, /market-sizing-analysis, /market-environment-analysis

Customer & Product

/proto-persona, /jobs-to-be-done, /customer-journey-map, /discovery-process, /discovery-interview-prep, /user-story, /user-story-mapping, /prd-development, /product-manager-toolkit, /feature-investment-advisor, /product-marketing-context, /positioning-statement, /positioning-workshop, /epic-breakdown-advisor, /opportunity-solution-tree, /lean-ux-canvas

Financial & Economics

/creating-financial-models, /startup-financial-modeling, /pricing-strategy, /finance-based-pricing-advisor, /startup-analyst, /tam-sam-som-calculator, /pestel-analysis, /investor-outreach, /investor-materials, /saas-revenue-growth-metrics, /startup-metrics-framework, /saas-economics-efficiency-metrics, /startup-business-analyst-financial-projections, /startup-business-analyst-market-opportunity, /startup-business-analyst-business-case

Naming & Branding

/ui-ux-pro-max, /design-orchestration, /frontend-design, /3d-web-experience, /stitch-ui-design, /brandmythos (101+ generators)

Design & Build

/nextjs-supabase-auth, /payment-integration, /stripe-automation, /billing-automation, /email-systems, /legal-advisor, /gdpr-data-handling, /ai-wrapper-product, /web-accessibility, /web-performance, /signup-flow-cro, /form-cro, /clerk-auth, /nextjs-best-practices, /nextjs-app-router-patterns, /react-best-practices, /tailwind-design-system

Content & Copy

/copywriting, /content-creator, /seo-content-writer, /content-strategy, /content-engine, /beautiful-prose, /social-content, /email-sequence, /video-script, /article-writing, /content-marketer, /press-release

SEO & Visibility

/seo-core, /seo-technical, /seo-schema, /schema-markup, /seo-keyword-strategist, /seo-structure-architect, /seo-authority-builder, /seo-content-planner, /seo-snippet-hunter, /seo-content-refresher, /seo-cannibalization-detector, /seo-sitemap, /seo-hreflang, /seo-images, /seo-meta-optimizer, /seo-content-auditor, /seo-geo, /seo-page, /seo-plan, /seo-fundamentals, /programmatic-seo, /local-seo, /link-building, /geo-fundamentals, /analytics-tracking

Advertising & Growth

/ads plan, /ads google, /ads meta, /ads budget, /ads creative, /ads audit, /ads landing, /ads competitor, /ads-tiktok, /ads-linkedin, /ads-youtube, /ads-microsoft, /ads-ctv, /acquisition-channel-advisor, /marketing-psychology, /cross-channel-attribution, /paid-ads

CRO & Optimization

/page-cro, /signup-flow-cro, /form-cro, /onboarding-cro, /popup-cro, /paywall-upgrade-cro, /ab-test-setup

Launch & Distribution

/launch-strategy, /marketing-ideas, /free-tool-strategy, /referral-program, /viral-generator-builder, /app-store-optimization

Analytics & Tracking

/analytics-tracking, /cross-channel-attribution, /google-analytics-automation, /posthog-automation, /sentry-automation, /ab-test-setup

Deployment & Infrastructure

/vercel-deployment, /publishing-astro-websites, /astro-seo, BrandMythos generators (deploy configs, CI/CD, security headers, error tracking)

Agent Management

/orchestrating-swarms, /dispatching-parallel-agents, /multi-agent-patterns, /parallel-agents, /agent-manager-skill, /planning-with-files, /executing-plans, /subagent-driven-development, /autonomous-agent-patterns, /context-manager

Community Skill Repos (Online)

Supplement the pipeline with community-contributed skills:

| Repo | Skills | Focus | |------|--------|-------| | rameerez/claude-code-startup-skills | Startup-specific | Building and running SaaS businesses | | ncklrs/startup-os-skills | Startup OS | Collection of startup operating skills | | alirezarezvani/claude-skills | 169 skills | Engineering, marketing, product, compliance, C-level advisory | | VoltAgent/awesome-agent-skills | 500+ skills | Community skills compatible with Claude, Codex, Gemini | | VoltAgent/awesome-openclaw-skills | 5,400+ skills | Filtered/categorized from OpenClaw registry | | ComposioHQ/awesome-claude-skills | Curated list | Resources and tools for Claude workflows |

Install community skills:

# Via plugin marketplace (if supported)
/plugin marketplace add rameerez/claude-code-startup-skills

# Via git clone
git clone https://github.com/rameerez/claude-code-startup-skills ~/.claude/skills/startup-skills

Antigravity Build Templates Integration

The /templates-and-tools/antigravity-build-templates/templates/ directory contains 17 planning templates that plug directly into this pipeline:

| Template | Pipeline Phase | What It Provides | |----------|---------------|-----------------| | 01-PROJECT-OVERVIEW | Phase 3-4 | Scope, goals, business model, tech stack | | 02-DESIGN-SYSTEM | Phase 6 | Colors, typography, spacing, components | | 03-SITE-ARCHITECTURE | Phase 7 | Page hierarchy, routing, navigation | | 04-SEO-GUIDELINES | Phase 7-8 | Keywords, meta tags, structured data | | 05-CONTENT-STRATEGY | Phase 8 | Content plan, editorial calendar | | 06-TECHNICAL-SETUP | Phase 7 | Framework, hosting, tooling decisions | | 07-AFFILIATE-MONETIZATION | Phase 8 | Revenue model (if applicable) | | 08-IMAGE-SOURCING | Phase 7 | Image guidelines, assets, optimization | | 13-ANALYTICS-TRACKING | Phase 7-10 | Event tracking plan, UTM standards | | 14-PRE-LAUNCH-CHECKLIST | Phase 8 | 40+ checks before go-live | | 15-LAUNCH-PLAYBOOK | Phase 8 | T-7 to T+7 timeline with rollback plan | | 17-SECURITY-COMPLIANCE | Phase 7 | Security headers, GDPR, accessibility | | SWARM-ORCHESTRATION | All phases | Multi-agent coordination architecture | | OVERNIGHT-BUILD-TEMPLATE | Phase 7 | Autonomous overnight build instructions |

MULTISWARM AGENT ORCHESTRATION

Every pipeline phase uses parallel agent swarms. Never single-thread a SaaS build.

Swarm Infrastructure

The swarm system lives at templates-and-tools/antigravity-build-templates/templates/swarm/:

• spawn-agent.sh — Create isolated agents with worktrees + tmux
• check-agents.sh — Monitor all agents (10min cron)
• ops-runner.sh — Execute 10 task types autonomously
• proactive-scan.sh — Auto-find work (errors, features, maintenance)
• inbound-handler.sh — Handle external requests
• OPENCLAW-BOOTSTRAP.md — Agent orchestration initialization prompt

Agent Management Skills

• /orchestrating-swarms — High-level swarm coordination patterns
• /dispatching-parallel-agents — Agent dispatch and task routing
• /multi-agent-patterns — Design patterns for multi-agent systems
• /parallel-agents — Running agents concurrently
• /agent-manager-skill — Agent lifecycle management
• /planning-with-files — File-based planning for agent coordination
• /executing-plans — Plan execution and verification
• /subagent-driven-development — Development via subagent delegation
• /autonomous-agent-patterns — Patterns for autonomous agent behavior
• /context-manager — Managing context across agent swarms

Swarm Definitions

Swarm 1: RESEARCH (Phases 1-3)

Agent 1: [Explore] Market research + competitor analysis
Agent 2: [general-purpose] Customer discovery + review mining
Agent 3: [general-purpose] Financial modeling + pricing research
Agent 4: [general-purpose] SEO keyword research + search demand

Swarm 2: DEFINE (Phases 4-6)

Agent 1: [Plan] PRD creation + feature prioritization
Agent 2: [general-purpose] Brand identity + design system
Agent 3: [general-purpose] Name generation + domain validation
Agent 4: [general-purpose] Content strategy + SEO architecture

Swarm 3: BUILD (Phase 7)

Agent 1: [implementer] Homepage + marketing pages
Agent 2: [implementer] Core product feature
Agent 3: [implementer] Auth + payments + billing
Agent 4: [implementer] Shared layout (navbar, footer, SEO components)
Agent 5: [implementer] Legal pages + compliance (GDPR, privacy, terms)
Gemini: OG images, copy variants, llms.txt, meta descriptions

Swarm 4: QUALITY (Phase 7, post-build)

Agent 1: [code-reviewer] Code quality + React best practices
Agent 2: [security-auditor] OWASP top 10 + dependency audit
Agent 3: [output-evaluator] BrandMythos anti-slop + design quality
Agent 4: [general-purpose] SEO audit (metadata, schema, sitemap, robots)
Agent 5: [general-purpose] Accessibility audit (WCAG AA)
Agent 6: [general-purpose] Performance audit (Core Web Vitals, bundle size)

Swarm 5: LAUNCH + ADS (Phases 8-9)

Agent 1: [implementer] Deploy + DNS + SSL
Agent 2: [general-purpose] GA4 + GSC + tracking setup
Agent 3: [general-purpose] Content production (blog posts, social, email)
Agent 4: [general-purpose] Ad campaign creation (Google + Meta via ads-mcp)
Agent 5: [general-purpose] Launch validation (40+ checks)

Project Management for Swarms

State File

Track pipeline progress in ~/.claude/memory/saas-incubator-state.md:

# SaaS Incubator — [Project Name]
## Current Phase: [1-10]
## Status: [in-progress | blocked | checkpoint-pending]
## SOSTAC Stage: [situation | objectives | strategy | tactics | actions | control]

### Phase 1: DISCOVER
- Status: complete
- Score: 8/10
- Key findings: [summary]

### Phase 2: VALIDATE
- Status: in-progress
- Agents active: 3
- Blockers: [none | description]

Progress Tracking

• Use /planning-with-files for phase-level task decomposition
• Each phase creates a progress file: ~/.claude/memory/saas-incubator/{phase}.md
• Agent handoffs include: what was done, what's next, open questions, file paths modified

Error Recovery

• If an agent fails: log the error, retry with adjusted parameters, escalate to user after 2 retries
• If a checkpoint fails: document why, suggest fixes, wait for user decision
• If a swarm stalls: use /context-manager to restore state and re-dispatch

Agent Count by Build Size

| Pipeline Scope | Swarm 1 | Swarm 2 | Swarm 3 | Swarm 4 | Swarm 5 | Total | |---------------|---------|---------|---------|---------|---------|-------| | MVP (1-3 pages) | 3 | 3 | 3 | 6 | 4 | 19 | | Standard (4-8 pages) | 4 | 4 | 5 | 6 | 5 | 24 | | Full product (9+ pages) | 4 | 4 | 7 | 6 | 6 | 27 |

MCP Dependencies

| MCP | Phase | What It Does | |-----|-------|-------------| | ads-mcp | 9 | 40 tools: Google Ads + Meta Ads (read + deploy) | | envato-mcp | 6-7 | Stock photos from Envato Elements | | StitchMCP | 6-8 | Gemini content generation | | supabase-mcp | 7 | Database, auth, storage, edge functions | | cloudflare | 7-8 | Deploy to Cloudflare Pages | | netlify | 7-8 | Deploy to Netlify | | godaddy-mcp | 7-8 | DNS management | | gtm-mcp | 7-10 | Google Tag Manager (99 operations) | | pagespeed-mcp | 7-10 | Core Web Vitals audits | | gsc | 7-10 | Google Search Console |

Quick Start

User: /saas-incubator

→ Claude reads this SKILL.md
→ Checks for existing state in ~/.claude/memory/saas-incubator-state.md
→ If new: starts Phase 1 (DISCOVER)
→ If resuming: picks up at current phase
→ Each phase reads its phases/*.md file for detailed instructions
→ Checkpoints require explicit user approval before advancing
→ SOSTAC cycle: Phase 10 feeds back to Phase 1

Rules

1. Never skip checkpoints. Each phase has a gate. User must approve before advancing.
2. Use BrandMythos for all builds. 101+ generators. No building from scratch.
3. Deploy campaigns PAUSED. All ad campaigns deploy paused. Use validate_only: true for dry runs.
4. Track everything. GA4 + GSC from day 1. No launching without analytics.
5. SOSTAC is circular. Phase 10 metrics feed back into Phase 1 situation analysis.
6. SEO/AEO/GEO at every step. Search visibility is not a phase — it's a principle.
7. Multiswarm by default. Never single-thread. Always parallelize with agents.
8. State persistence. Update saas-incubator-state.md at every phase transition.
9. AC Funnel Convention. All paid campaigns use O1/O2/O3/O4 funnel stages.
10. Solo-founder stack. Next.js + Supabase + Stripe unless user specifies otherwise.
11. Kill fast. Phase 3 is the kill gate. If numbers don't work, pivot or stop.
12. Real assets only. No placeholder logos, no AI-generated stock. Use Envato MCP + Brandfetch API.
13. Anti-slop. Every build passes BrandMythos anti-slop audit (score >= 80).