c-level-advisor/skills/ma-playbook/SKILL.md
M&A strategy for acquiring companies or being acquired. Due diligence, valuation, integration, and deal structure. Use when evaluating acquisitions, preparing for acquisition, M&A due diligence, integration planning, or deal negotiation.
npx skillsauth add alirezarezvani/claude-skills ma-playbookInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Frameworks for both sides of M&A: acquiring companies and being acquired.
M&A, mergers and acquisitions, due diligence, acquisition, acqui-hire, integration, deal structure, valuation, LOI, term sheet, earnout
Acquiring: Start with strategic rationale → target screening → due diligence → valuation → negotiation → integration.
Being Acquired: Start with readiness assessment → data room prep → advisor selection → negotiation → transition.
| Domain | Key Questions | Red Flags | |--------|--------------|-----------| | Financial | Revenue quality, customer concentration, burn rate | >30% revenue from 1 customer | | Technical | Code quality, tech debt, architecture fit | Monolith with no tests | | Legal | IP ownership, pending litigation, contracts | Key IP owned by individuals | | People | Key person risk, culture fit, retention risk | Founders have no lockup/earnout | | Market | Market position, competitive threats | Declining market share | | Customers | Churn rate, NPS, contract terms | High churn, short contracts |
The ranges below are illustrative, not current market data — always verify against current market comps before using them in a model or negotiation.
Sources to verify against (check the latest edition): the SaaS Capital Index (private SaaS revenue multiples, updated monthly), Software Equity Group (SEG) Annual/Quarterly SaaS M&A Reports (transaction multiples), and Aventis Advisors' SaaS valuation multiples reports. Cross-check at least two before anchoring a price.
See references/integration-playbook.md for the 100-day integration plan.
| Term | What to Watch | Your Leverage | |------|--------------|---------------| | Valuation | Earnout traps (unreachable targets) | Multiple competing offers | | Earnout | Milestone definitions, measurement period | Cash-heavy vs earnout-heavy split | | Lockup | Duration, conditions | Your replaceability | | Rep & warranties | Scope of liability | Escrow vs indemnification cap | | Employee retention | Who gets offers, at what terms | Key person dependencies |
This skill frames the deal; two sibling skills verify it. Hand off — don't duplicate:
general-counsel-advisor: run the LOI/term sheet through ../general-counsel-advisor/scripts/term_sheet_analyzer.py (12-dimension 0-100 score) and the definitive docs through ../general-counsel-advisor/scripts/contract_risk_scanner.py (12 founder-killer patterns: earnout traps, uncapped indemnity, vague IP, etc.). Any 🔴 finding goes to outside counsel before signing.chief-data-officer-advisor: run ../chief-data-officer-advisor/scripts/ai_training_data_audit.py (training-data rights, GDPR Art. 6 basis) and ../chief-data-officer-advisor/scripts/data_asset_valuator.py (data-asset value, M&A multiplier with carve-out penalties) on the target's data estate. Undocumented consent provenance is a price-reduction or walk-away item.cfo-advisor tools for the quantitative model; this playbook stays qualitative.Loop the findings back into the negotiation-points table above before the next counter.
| Role | Contribution to M&A | |------|-------------------| | CEO | Strategic rationale, negotiation lead | | CFO | Valuation, deal structure, financing | | GC | LOI/term sheet review, contract risk scan, regulatory triggers | | CDO | Data diligence: training-data rights, data-asset valuation | | CTO | Technical due diligence, integration architecture | | CHRO | People due diligence, retention planning | | COO | Integration execution, process merge | | CPO | Product roadmap impact, customer overlap |
references/integration-playbook.md — 100-day post-acquisition integration planreferences/due-diligence-checklist.md — comprehensive DD checklist by domain../general-counsel-advisor/SKILL.md — term sheet analyzer + contract risk scanner../chief-data-officer-advisor/SKILL.md — data diligence + data-asset valuationdata-ai
Use when you want to understand what Claude contributed vs what you drove in a session. Triggers on: /collab-proof, session retrospective, ai contribution analysis, collaboration evidence, what did claude do.
data-ai
Personal coach that teaches users to become Claude power users. Use this skill the FIRST time a user asks to "learn Claude", "be a power user", "coach me", "teach me Claude tricks", "what can Claude do", "make me better at prompting", or any variation. After activation, also use it on EVERY subsequent turn to detect missed optimization opportunities (vague prompts, ignored capabilities, manual work Claude could automate) and surface a single power-user tip. Trigger generously — most users do not know what they do not know, so err on the side of coaching.
development
Use when designing or revisiting product pricing — selecting a pricing model (subscription seat-based, usage-based, value-based, freemium, or hybrid), running Van Westendorp Price Sensitivity Meter analysis on WTP survey data, or designing Good/Better/Best packaging tiers. Recommends a model and a price range with trade-offs, never a single number. For Commercial leads, Product Marketing, and CMOs at the pricing-design moment — not deal-by-deal discounting, not brand positioning.
testing
Use when a startup is approached by a prospective partner and someone has to decide should we sign this partner, at what partner tier (referral / reseller / OEM / SI-consulting / strategic alliance), with what joint GTM commitment, and at what revshare. Classifies partner tier from independent-demand evidence vs. preferential-terms hunting, designs a 90-day joint GTM plan, models revshare against direct-sale margin, and surfaces kill criteria for unwinding under-performing partnerships. For Head of Partnerships, Head of BD, and Founder-CEOs doing reseller agreement, OEM deal, or strategic alliance review — not technical sale enablement, not channel cost economics, not M&A.