aitechwizard/website-copywriter

Website Copywriter

This skill generates SEO-optimized website copy in both English and Chinese for hero sections and branding descriptions based on a given theme or topic.

Purpose

When creating new websites, generating compelling, SEO-friendly copy can be time-consuming and challenging. This skill automates the creation of:

• Branding description - A concise tagline describing the website's purpose
• Hero badge - An attention-grabbing announcement or call-to-action
• Hero title - A powerful, memorable headline
• Hero description - A detailed value proposition that converts visitors

All content is optimized for:

1. Appeal - Engaging and conversion-focused language (primary priority)
2. SEO - Strategic keyword placement and density (secondary priority)
3. Length - Concise yet informative (150-160 characters for descriptions)

When to Use

Use this skill when:

• Creating a new website configuration
• Need bilingual (English & Chinese) marketing copy
• Starting with just a theme/topic and need professional copy
• Building tool-focused platforms or marketplaces
• Want SEO-optimized content without manual copywriting

How to Use

Input Required

Ask the user for the theme or topic name of the website. Examples:

• "AI 图片编辑器" (AI Image Editor)
• "开源项目市场" (Open Source Marketplace)
• "在线协作白板" (Online Collaborative Whiteboard)
• "代码片段分享平台" (Code Snippet Sharing Platform)

Generation Process

1. Understand the theme - Analyze the topic to identify:

   • Core functionality and value proposition
   • Target audience
   • Key differentiators
   • Relevant SEO keywords

2. Generate branding description - Create a concise one-liner (5-10 words) that captures the essence

3. Generate hero badge - Create an attention-grabbing badge with emoji (8-15 words)

   • Use action-oriented language
   • Include emoji that matches the theme
   • Create urgency or excitement

4. Generate hero title - Create a powerful headline (3-6 words)

   • Use strong action verbs
   • Make it memorable and unique
   • Avoid generic phrases

5. Generate hero description - Create a compelling paragraph (20-30 words)

   • Lead with benefits, not features
   • Include 2-3 strategic keywords naturally
   • End with a call-to-action sentiment
   • Keep under 160 characters for meta description compatibility

Output Format

Present the generated copy in a structured format matching the site-config.ts structure:

branding: {
  name: '[Topic Name]',
  logo: '[Relevant Emoji]',
  description: '[Concise description]',
},
hero: {
  badge: {
    en: '🚀 [English Badge]',
    cn: '🚀 [Chinese Badge]',
  },
  title: {
    en: '[English Title]',
    cn: '[Chinese Title]',
  },
  description: {
    en: '[English Description]',
    cn: '[Chinese Description]',
  },
},

Quality Guidelines

English Copy:

• Use active voice and strong verbs
• Avoid jargon unless industry-standard
• Make it conversational yet professional
• Test for natural keyword integration

Chinese Copy:

• Use modern, internet-friendly language (互联网化表达)
• Avoid overly formal or translated-feeling text
• Ensure cultural relevance
• Match the tone and energy of English version

SEO Keywords:

• Integrate 2-3 primary keywords naturally
• Use semantic variations
• Place important keywords early in descriptions
• Avoid keyword stuffing

Emotional Appeal:

• Lead with transformation/benefits
• Create curiosity or urgency
• Use power words (discover, unlock, transform, accelerate)
• Appeal to user aspirations

Examples

Example 1: AI Code Assistant

Input: "AI 代码助手" (AI Code Assistant)

Output:

branding: {
  name: 'CodeAI',
  logo: '🤖',
  description: 'Intelligent code assistant powered by AI',
},
hero: {
  badge: {
    en: '⚡ AI-Powered Development Made Easy',
    cn: '⚡ AI 驱动，让开发更简单',
  },
  title: {
    en: 'Code Smarter, Ship Faster',
    cn: '智能编码，极速交付',
  },
  description: {
    en: 'Transform your development workflow with AI-powered code completion, debugging, and refactoring. Write better code in half the time.',
    cn: '借助 AI 驱动的代码补全、调试和重构，革新你的开发流程。用一半时间写出更好的代码。',
  },
},

Example 2: Design Resource Platform

Input: "设计资源平台" (Design Resource Platform)

Output:

branding: {
  name: 'DesignHub',
  logo: '🎨',
  description: 'Premium design resources for creative professionals',
},
hero: {
  badge: {
    en: '✨ 10,000+ Premium Design Assets',
    cn: '✨ 10,000+ 优质设计资源',
  },
  title: {
    en: 'Elevate Your Creative Projects',
    cn: '提升你的创意项目',
  },
  description: {
    en: 'Access curated design resources, templates, and tools trusted by 50k+ designers. Create stunning work with premium assets.',
    cn: '访问 50,000+ 设计师信赖的精选设计资源、模板和工具。用优质素材创造惊艳作品。',
  },
},

Example 3: Online Collaboration Tool

Input: "在线协作工具" (Online Collaboration Tool)

Output:

branding: {
  name: 'TeamSync',
  logo: '🤝',
  description: 'Real-time collaboration for distributed teams',
},
hero: {
  badge: {
    en: '🌐 Join 100k+ Teams Collaborating Worldwide',
    cn: '🌐 加入全球 100k+ 团队的协作网络',
  },
  title: {
    en: 'Work Together, Anywhere',
    cn: '随时随地，协同工作',
  },
  description: {
    en: 'Seamlessly collaborate with your team in real-time. Share ideas, track progress, and achieve goals faster with intuitive tools.',
    cn: '与团队实时无缝协作。分享想法、跟踪进度，用直观的工具更快实现目标。',
  },
},

Tips for Best Results

1. Ask clarifying questions if the theme is too broad or ambiguous
2. Consider the target audience - B2B vs B2C affects tone
3. Research competitors if needed to ensure differentiation
4. Iterate based on feedback - offer 2-3 variations if requested
5. Validate length - ensure descriptions are under 160 characters for SEO
6. Check natural flow - read aloud to ensure copy doesn't feel forced

Common Pitfalls to Avoid

• ❌ Generic titles like "The Best Platform" or "Ultimate Solution"
• ❌ Feature-first descriptions instead of benefit-first
• ❌ Keyword stuffing that makes text awkward
• ❌ Overly long descriptions that lose impact
• ❌ Mismatched tone between English and Chinese versions
• ❌ Using clichés without adding unique value