aiskillstore/voc-research
skills/cleanexpo/voc-research/SKILL.md
Extract Voice of Customer quotes from forums, reviews, and social media. Use when gathering customer language for copywriting, understanding pain points, or building messaging frameworks.
$ install --global
skillsauthnpx skillsauth add aiskillstore/marketplace voc-researchInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- voc-research
- description:
- Extract Voice of Customer quotes from forums, reviews, and social media. Use when gathering customer language for copywriting, understanding pain points, or building messaging frameworks.
- allowed-tools:
- Read, Write, Bash, WebFetch, mcp__exa__web_search_exa, mcp__playwright__browser_snapshot
VOC Research Skill
Purpose
Extract EXACT customer quotes from real sources to inform conversion copywriting with authentic customer language.
Core Principle
Verbatim quotes only - Never summarize. Never paraphrase. Capture the exact words customers use.
Data Sources
- Reddit (industry subreddits)
- ProductHunt (for SaaS)
- Google Reviews
- TrustPilot
- Facebook Groups
- Industry Forums
- Support Tickets (internal)
Quote Categories (Per Methodology)
1. Pain Points
What frustrates them, what's broken, what keeps them up at night. Look for: complaints, rants, "I hate when...", "Why can't...", "This is ridiculous..."
2. Symptoms
Observable problems they describe, what they notice going wrong. Look for: descriptions of issues, "I noticed...", "Whenever I...", "The problem is..."
3. Dream Outcomes
What they wish for, ideal scenarios, the transformation they want. Look for: "I wish...", "If only...", "Wouldn't it be great if...", "Imagine if..."
4. Failed Solutions
Things they've tried that didn't work, past disappointments. Look for: "I tried X but...", "Nothing works", "I've already done..."
5. Buying Decisions
What made them choose or not choose, decision factors. Look for: "What sold me was...", "I finally decided because...", "The reason I switched..."
Gold Pattern Detection
Quotes that appear 3+ times across sources are GOLD for messaging. These represent common customer language that resonates widely.
Actions
- Search forums/reviews for target industry
- Extract exact quotes (copy-paste, no editing)
- Categorize into 5 categories
- Identify patterns (frequency analysis)
- Mark gold quotes (3+ occurrences)
- Store in
voc_researchtable
When to Use
- Before writing any landing page copy
- Before creating marketing campaigns
- When updating brand messaging
- During client onboarding
- Before A/B test hypothesis creation
Integration Points
src/lib/agents/voc-research-agent.ts- Main agentvoc_researchtable - Storage- ConversionCopywritingEngine - Consumer
Output Format
{
"quote": "Exact customer words here",
"source": "reddit/r/smallbusiness",
"category": "pain_point",
"sentiment": -45,
"keywords": ["invoice", "late", "chasing"],
"is_gold": true
}
Quality Rules
- No AI-generated quotes - Must be real customer language
- Preserve typos and slang - Authenticity matters
- Include context - Where was this said? Why?
- Date quotes - Customer language evolves
- Verify sources - Cross-reference when possible
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