aiskillstore/competitor-analysis
skills/cleanexpo/competitor-analysis/SKILL.md
Analyze competitor website structures, messaging patterns, and unique features. Use when researching competition, identifying gaps, or informing content strategy.
$ install --global
skillsauthnpx skillsauth add aiskillstore/marketplace competitor-analysisInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: Mar 31, 2026, 4:00 PM64.5s2 files scanned
SKILL.md
- name:
- competitor-analysis
- description:
- Analyze competitor website structures, messaging patterns, and unique features. Use when researching competition, identifying gaps, or informing content strategy.
- allowed-tools:
- Read, Write, mcp__playwright__browser_snapshot, mcp__playwright__browser_navigate, mcp__exa__web_search_exa
Competitor Analysis Skill
Purpose
Analyze top competitors page-by-page to understand their structure, messaging, and features for gap analysis.
Analysis Framework
Pages to Analyze
- Homepage - First impression, main value prop
- About - Story, team, credentials
- Services/Products - Offering structure
- Pricing - Pricing model and presentation
- Contact - Conversion points
- Blog/Resources - Content strategy
Per-Page Breakdown
For each page, extract:
1. Section Structure
Order of sections from top to bottom:
- Hero
- Problem statement
- Value propositions
- Social proof
- Process/How it works
- Pricing teaser
- FAQ
- CTA
2. Headlines & Subheadlines
Capture the exact wording used:
- Main headlines
- Section headlines
- Supporting copy
3. Trust Signals
What builds credibility:
- Review counts
- Star ratings
- Certifications
- Logos (clients, partners)
- Awards
- Guarantees
4. CTAs
Call-to-action patterns:
- Button text
- Placement
- Urgency language
- Form fields
5. Unique Features
What they have that others don't:
- Interactive tools
- Calculators
- Chat widgets
- Video content
- Custom features
Competitor Ranking
National Leader
- Highest authority sites
- Largest market share
- Reference for industry best practices
Regional Top
- Strong in specific markets
- May have niche advantages
Local Competitor
- Direct competition in service area
- Similar size and offering
Emerging
- New entrants with interesting approaches
- Potential disruptors
Gap Analysis Output
After analyzing competitors, identify:
- Missing Features - What do they have that we don't?
- Missing Trust Signals - What credibility markers are we lacking?
- Messaging Gaps - What are they saying that we're not?
- Recommendations - Prioritized action items
When to Use
- Before website redesign
- When entering new market
- For quarterly competitive review
- Before pricing changes
- When creating new pages
Integration Points
src/lib/agents/competitor-analyzer.ts- Main agentcompetitor_analysistable - Storage- ConversionCopywritingEngine - Consumer
Output Format
{
"competitor": "Competitor Name",
"url": "https://competitor.com",
"rank": "national_leader",
"page_structures": {
"homepage": {
"sections": [...],
"headlines": [...],
"ctas": [...]
}
},
"unique_features": [...],
"trust_signals": [...],
"messaging_patterns": {...}
}
Quality Rules
- Analyze, don't copy - Learn patterns, don't plagiarize
- Focus on structure - Why it works, not just what it is
- Date your analysis - Websites change frequently
- Note what's missing - Gaps are opportunities
- Prioritize insights - Not everything matters equally
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