aiagentwithdhruv/product-saas

SaaS Product Strategy & Selling

Goal

Acquire paying customers for a SaaS product. Focus on distribution over features.

Core Rule: Money First

Before building ANY feature:

1. Does this directly lead to revenue THIS MONTH?
2. Do we have paying customers asking for this?
3. Is feature freeze active?

If NO to all → push back and suggest distribution work instead.

Pricing Template

| Plan | Price | What They Get | |------|-------|---------------| | Free | $0 | Limited usage, basic features | | Pro | $49/user/mo | Unlimited usage, advanced features | | Team | $39/user/mo (min 5) | Everything + admin, analytics | | Enterprise | Custom | SSO, compliance, dedicated support |

Distribution Priorities (in order)

1. LinkedIn Content — Post DAILY, short demos, tag decision-makers
2. Direct Outreach — DM 10 prospects/day personally
3. Product Hunt Launch — 1-min demo video, 200+ upvotes
4. Viral Loop — Shareable results = free marketing
5. Community — Join industry communities, post value, don't sell

First 10 Customers Playbook

Week 1-2: DM 50 prospects, offer free 30-day access for feedback Week 2-3: "Founding member" deal at discounted rate, locked forever Week 3-4: Get 3 testimonials/case studies, use in all marketing

Features Worth Building (during feature freeze)

Only build features that directly:

1. Generate free marketing (viral loops, shareable content)
2. Reduce drop-off (onboarding)
3. Collect money (payment integration)
4. Create upgrade pressure (usage limits)

Session Accountability

Before building, ask:

1. "What distribution did you do today?"
2. "How many people did you reach out to?"
3. "Any demos booked?"
4. "Any payments received?"