agricidaniel/ads-creative
skills/ads-creative/SKILL.md
Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says creative audit, ad creative, creative fatigue, ad copy, ad design, or creative review.
$ install --global
skillsauthnpx skillsauth add agricidaniel/claude-ads ads-creativeInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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TrivyContainer and dependency vulnerability scanner
95%
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mcp-scan (Snyk)Model Context Protocol security validation
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Snyk (dep)Open source security scanning
50%
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Socket.devSupply chain security analysis
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OWASP Dep-Check
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Last scanned: Apr 15, 2026, 6:43 PM77.8s1 file scanned
SKILL.md
- name:
- ads-creative
- description:
- Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says creative audit, ad creative, creative fatigue, ad copy, ad design, or creative review.
- user-invokable:
- false
<!-- Updated: 2026-04-13 | v1.5 -->
Cross-Platform Creative Quality Audit
Process
- Collect creative assets or performance data from active platforms
- Read
ads/references/platform-specs.mdfor creative specifications - Read
ads/references/benchmarks.mdfor CTR/engagement benchmarks - Read
ads/references/scoring-system.mdfor weighted scoring algorithm - Validate: confirm at least one platform has creative data (assets or performance metrics) before proceeding
- Evaluate creative quality per platform
- Assess cross-platform creative consistency
- Validate: verify fatigue signals reference actual performance trends, not assumptions
- Generate production priority recommendations
Per-Platform Assessment
Google Ads Creative
- RSA: ≥8 unique headlines, ≥3 descriptions per ad group
- RSA ad strength: "Good" or "Excellent"
- Pin usage: minimal and strategic (over-pinning kills RSA flexibility)
- Extensions: sitelinks (≥4), callouts (≥4), structured snippets, image
- PMax asset groups: text + image + video + optional product feed
- YouTube: video quality, hook, subtitles (see ads-youtube sub-skill)
Meta Ads Creative
- Format diversity: ≥3 formats active (image, video, carousel, collection)
- Creative volume: ≥5 creatives per ad set
- Fatigue detection: CTR declining >20% over 14 days = FAIL
- Video length: 15s max Stories/Reels, 30s max Feed
- UGC/testimonial content tested
- Advantage+ Creative enhancements enabled
- Headline under 40 chars, primary text under 125 chars
LinkedIn Creative
- Thought Leader Ads active, ≥30% budget for B2B
- Format diversity: ≥2 formats tested (single image, carousel, video, document)
- Video ads tested
- Creative refresh: every 4-6 weeks
- Professional tone appropriate for platform
TikTok Creative
- ≥6 creatives per ad group (Critical requirement)
- All video 9:16 vertical 1080x1920 (non-negotiable)
- Native-looking content (not corporate)
- Hook in first 1-2 seconds
- No creative active >7 days with declining CTR
- Spark Ads tested (~3% CTR vs ~2% standard)
- Sound-on optimization (never silent)
- Safe zone compliance: X:40-940, Y:150-1470
- Trending audio used
Microsoft Creative
- RSA: ≥8 headlines, ≥3 descriptions
- Multimedia Ads tested (unique rich format)
- Ad copy optimized for Bing demographics (older, higher income, professional)
- Action Extension utilized (unique to Microsoft)
- Filter Link Extension tested
Creative Fatigue Detection
Signals of Fatigue
| Signal | Threshold | Action | |--------|-----------|--------| | CTR declining | >20% over 14 days | Refresh creative | | Frequency (Meta) | >5.0 prospecting, >12.0 retargeting | New audience or creative | | Watch time declining (TikTok) | <3s average | New hook needed | | QS declining (Google) | Drop of 2+ points | Refresh ad copy | | Engagement rate drop | >30% decline | Full creative overhaul |
Refresh Cadence by Platform
| Platform | Recommended Refresh | |----------|-------------------| | TikTok | Every 7-10 days (fastest fatigue) | | Meta | Every 14-21 days | | LinkedIn | Every 4-6 weeks | | Google Search | Every 8-12 weeks | | Microsoft | Every 8-12 weeks | | YouTube | Every 4-8 weeks |
Format Diversity Matrix
Evaluate which formats are active per platform:
| Format | Google | Meta | LinkedIn | TikTok | Microsoft | |--------|--------|------|----------|--------|-----------| | Static Image | RSA image ext | ✅ | ✅ | ❌ | Multimedia | | Video | YouTube, PMax | ✅ | ✅ | ✅ (required) | ✅ (9:16 vertical, April 2025) | | Carousel | ❌ | ✅ | ✅ | ❌ | ❌ | | Collection | ❌ | ✅ | ❌ | ❌ | ❌ | | Document | ❌ | ❌ | ✅ | ❌ | ❌ | | Shopping | PMax, Shopping | Catalog | ❌ | Shop | Shopping |
Apple Ads Format Support:
| Format | Apple Ads | |--------|-----------| | Static Image | ✅ (Custom Product Pages) | | Video | ✅ (App preview videos) | | Search Tab | ✅ (banner) | | Today Tab | ✅ (editorial-style) |
Andromeda Creative Similarity Score (Meta)
Meta's Andromeda engine (launched October 2025) clusters ads with >60% similarity and suppresses delivery of near-identical creatives. 100 minor variations (color swaps, small text changes) perform no better than 10 genuinely distinct creatives. Evaluate:
- Are creatives genuinely diverse in concept, angle, and format?
- Flag accounts relying on iterative variations rather than distinct concepts
- Recommend testing fundamentally different hooks, formats, and value propositions
Symphony Automation Awareness (TikTok, 2025)
TikTok's Symphony AI (2025) generates creative variations from product URLs. Assess:
- Whether account uses AI-generated vs original creatives
- Quality and performance comparison of Symphony vs manual creatives
- Impact on creative refresh strategy (Symphony can accelerate iteration)
Creative Health Scoring Weights
Format Diversity: 25% ████████░░
Fatigue Signals: 25% ████████░░
Platform Compliance: 20% ██████░░░░
Refresh Cadence: 15% █████░░░░░
Volume: 15% █████░░░░░
Grade: A (90-100), B (75-89), C (60-74), D (40-59), F (<40).
Creative Check IDs
| ID | Check | Severity | |----|-------|----------| | CR-01 | Format diversity: >=3 formats per platform | High | | CR-02 | Creative volume: meets platform minimums | High | | CR-03 | Fatigue detection: CTR/engagement declining past thresholds | Critical | | CR-04 | Refresh cadence: within platform-recommended cycle | High | | CR-05 | Platform compliance: specs, safe zones, text limits | Critical | | CR-06 | Hook quality: first 1-5s engagement (video) or headline impact (static) | High | | CR-07 | UGC ratio: UGC/testimonial content tested on Meta and TikTok | Medium | | CR-08 | Video specs: codec, resolution, aspect ratio per platform | Medium | | CR-09 | Safe zone compliance: critical elements within 900x1000px usable area | Medium | | CR-10 | Andromeda diversity: genuinely distinct concepts, not iterative variations (Meta) | High |
Universal Creative Best Practices
Cross-Platform Safe Zone
- 900x1000px usable area works across all vertical placements
- Keep critical elements centered and within safe margins
- Test on mobile devices (75%+ of ad impressions are mobile)
Ad Copy Principles
- Lead with benefit, not feature
- Include clear CTA (what should they do next?)
- Match ad message to landing page (message match)
- Use numbers and specifics over vague claims
- Test emotional vs rational appeals
Video Production Standards
- H.264 codec, AAC audio, MP4 container
- Minimum 720p (1080p preferred)
- Subtitles/captions always (accessibility + sound-off viewing)
- Brand mention within first 5s (awareness) or at CTA (performance)
Output
Creative Quality Report
Cross-Platform Creative Health
Google: ████████░░ X/X checks passing
Meta: ██████████ X/X checks passing
LinkedIn: ███████░░░ X/X checks passing
TikTok: █████░░░░░ X/X checks passing
Microsoft: ████████░░ X/X checks passing
Deliverables
CREATIVE-AUDIT-REPORT.md: Per-platform creative assessment- Fatigue alerts (any creative past refresh cadence)
- Format diversity gaps per platform
- Production priority list (most impactful creative to produce next)
- Quick Wins (format conversions, CTA changes, Spark Ads setup)
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