skills/ads-attribution/SKILL.md
Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to add or total Meta and Google conversions, incompatible reporting-window aggregation, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, or cross-platform discrepancies.
npx skillsauth add agricidaniel/claude-ads ads-attributionInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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ads contract and normalized account snapshots.Do not assume one platform is ground truth, add incompatible reports together, or recommend an attribution model without the operator's decision context.
Reject aggregation until the sources share, or are explicitly normalized to, the same conversion event and value definition, attribution window, click/view scope, counting method, deduplication identity, timezone, currency, attribution model, and modeled-data treatment. Until then, report the values side by side with their definitions; do not compute a total.
Example: Meta seven-day conversions and Google thirty-day conversions are incompatible. Refuse to add them, reconcile windows and definitions first, and only aggregate a newly comparable dataset.
development
Audit X Ads measurement, X Pixel and Conversions API, campaign objectives, keyword and conversation targeting, creative, budgets, brand safety, app measurement, and reporting. Use for X Ads, Twitter Ads, promoted posts, X Pixel, X Conversions API, conversation targeting, or paid campaigns on X.
tools
Validate Claude Ads contracts, scoring inputs, run bundles, capabilities, source freshness, safety, installation, uninstall, or release readiness. Use for ads validate, ads status, ads next, stale claims with missing tool access, maturity checks, ownership-manifest uninstall, preserving unrelated ads-* skills, checksum verification, preflight, QA, or release audits. Missing access must demote stale evidence for the run and block dependent release-current claims before recovery guidance.
development
Audit Snapchat Ads measurement, Snap Pixel and Conversions API, mobile and app campaigns, creative, AR and catalog formats, audiences, budgets, brand safety, and reporting. Use for Snapchat Ads, Snap Ads, Snap Pixel, Snapchat Conversions API, AR Lens ads, app-install campaigns, or Snapchat dynamic product ads.
tools
Set up a paid-media client, brand, account, data-source, privacy, and mutation-guardrail profile for Claude Ads. Use for onboarding, initial configuration, brand DNA, API tokens or credential profiles, environment-variable or keychain setup, connecting exports or read adapters, safe native or verified-local installation, curl-pipe-bash install requests, declaring KPIs, or preparing a new advertising project.