acaprino/saas-business-plan
plugins/business/skills/saas-business-plan/SKILL.md
Strategic knowledge base for SaaS business planning and GTM strategy (2025-2026). Market sizing, audience/persona frameworks, competitive analysis, pricing models, positioning (April Dunford, Blue Ocean, Crossing the Chasm), GTM motions (PLG/SLG/hybrid), advertising benchmarks, and KPI targets. Used by the business-planner agent.
development
Updated Mar 26, 2026
$ install --global
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Last scanned: Mar 26, 2026, 6:03 PM43.2s9 files scanned
SKILL.md
- name:
- saas-business-plan
- description:
- >
SaaS Business Plan -- Knowledge Base
Strategic reference material for building a SaaS business plan and go-to-market strategy. Updated for 2025-2026 market conditions.
Reference Files
| File | Phase | Content |
|------|-------|---------|
| references/market-sizing.md | Phase 1 | TAM/SAM/SOM calculation (3 methods), market saturation indicators, research tools |
| references/audience-personas.md | Phase 2 | ICP, buyer persona (P1/P2/P3), JTBD framework, customer research methods, early adopter channels |
| references/competitive-analysis.md | Phase 3 | Porter's 5 Forces in SaaS, positioning maps, Love/Hate/Want review analysis, CI tools |
| references/positioning-pmf.md | Phase 4 | April Dunford 5 steps, UVP, Crossing the Chasm, Blue Ocean ERRC, Sean Ellis PMF test |
| references/pricing.md | Phase 5 | Tiered/usage/hybrid/credit models, value-based pricing, Van Westendorp, pricing page best practices |
| references/go-to-market.md | Phase 6 | PLG vs SLG vs hybrid, channel-market fit by ACV, community-led growth, launch sequence |
| references/advertising-metrics.md | Phase 7 | Ad channel benchmarks, SEO/content ROI, email marketing, KPI benchmarks, North Star Metric |
| references/tools-resources.md | All | Tools by phase, templates, communities, books, 7-week timeline, final deliverable structure |
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