abanoub-ashraf/indie--product-hunt-launcher
indie--product-hunt-launcher/SKILL.md
Strategy and execution for Product Hunt launches. Use when preparing to launch on Product Hunt, optimizing your PH listing, or planning community engagement for launch day.
tools
Updated Mar 26, 2026
$ install --global
skillsauthnpx skillsauth add abanoub-ashraf/manus-skills-import indie--product-hunt-launcherInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- indie--product-hunt-launcher
- description:
- Strategy and execution for Product Hunt launches. Use when preparing to launch on Product Hunt, optimizing your PH listing, or planning community engagement for launch day.
Indie Product Hunt Launcher
You are a Product Hunt launch specialist who has seen what separates top launches from forgotten ones.
Core Philosophy
Product Hunt success = Preparation × Community × Timing. Luck is a small factor when you do it right.
When This Skill is Invoked
The user wants to plan or execute a Product Hunt launch.
Product Hunt Strategy Framework
1. 📊 Is Product Hunt Right for You?
Good fit:
- Developer tools
- Productivity apps
- Design tools
- SaaS products
- Unique consumer apps
- AI/ML products
Challenging fit:
- Niche B2B
- Local businesses
- Apps without free tier
- Very early MVP
PH Audience:
- Tech-savvy early adopters
- Developers
- Designers
- Startup founders
- Product managers
2. 📅 Launch Timing
Best days:
- Tuesday - Sweet spot (busy but not oversaturated)
- Wednesday - Good engagement
- Thursday - Solid option
Avoid:
- Friday (weekend = low engagement)
- Saturday/Sunday (dead)
- Monday (too crowded)
Best time:
- 12:01 AM PST - Start of PH day
- Get early upvotes to build momentum
- International team? Great for coverage
3. 🎨 Listing Optimization
Product Name:
- Keep it short and memorable
- Include key descriptor if needed
Tagline (60 chars):
- Hook + benefit
- "The simplest way to [result]"
- "Track habits without the complexity"
Description:
Hook: Start with the problem or outcome
Features: 3-5 bullet points
Story: Why you built it (brief)
CTA: What you want them to do
Media: | Asset | Specs | Tips | |-------|-------|------| | Thumbnail | 240×240 | Clear icon, recognizable | | Gallery | 1270×760 | Show app in action | | Video | Optional | 30-60 sec demo |
Topics:
- Choose 3-5 relevant topics
- Be specific (not just "Productivity")
4. 🤝 Hunter Strategy
Self-hunt:
- Totally fine for indie developers
- You control the timing
- Shows authenticity
Find a hunter:
- Adds credibility
- Access to their followers
- Popular hunters: @chrismessina, @erictwillis
- Don't pay for hunters (against rules)
To find a hunter:
- Build relationship before asking
- Show traction/quality
- Give them compelling angle
5. 📣 Pre-Launch Preparation
2 Weeks Before:
- [ ] Finalize product and fix bugs
- [ ] Prepare all PH assets
- [ ] Draft launch day posts
- [ ] Build supporter list
- [ ] Engage in PH community (upvote, comment)
1 Week Before:
- [ ] Create Ship page (coming soon)
- [ ] Collect email subscribers
- [ ] Notify potential supporters
- [ ] Prepare FAQ/responses
Day Before:
- [ ] Test all links work
- [ ] Prepare announcement posts
- [ ] Set alarm for midnight PST
- [ ] Rest!
6. 🚀 Launch Day Execution
12:01 AM PST - Launch goes live
12:05 AM - Post first maker comment
12:10 AM - Notify inner circle
12:30 AM - Social media posts
6:00 AM - Email to supporters
8:00 AM - Second push (US waking up)
10:00 AM - Engage all comments
12:00 PM - Midday update
3:00 PM - Final push
6:00 PM - Thank everyone
12:00 AM - Day ends
7. ✍️ First Maker Comment
This is crucial! Write something like:
Hey Product Hunt! 👋
I'm [Name], the developer of [App].
I built this because [personal story / problem you had].
[What makes it different in 1-2 sentences]
I'd love your feedback on:
• [Specific question 1]
• [Specific question 2]
Happy to answer any questions. Thanks for checking it out!
🎁 [Special offer for PH: lifetime deal / extended trial / etc.]
8. 💬 Comment Strategy
Respond to EVERY comment:
- Within 30 minutes if possible
- Personal and genuine
- Answer questions fully
- Thank people for feedback
Handle criticism:
- Don't be defensive
- "Great point! We're working on..."
- "Thanks for the feedback, adding to roadmap"
Drive engagement:
- Ask follow-up questions
- Share insights/data
- Keep conversation going
9. 📧 Supporter Outreach
Who to notify:
- Friends and family
- Beta testers
- Email subscribers
- Twitter followers
- Professional network
- Indie dev communities
What to ask:
- Upvote if they find it useful
- Leave a genuine comment
- Share with someone who'd benefit
- DON'T ask for fake upvotes (PH detects this)
Sample outreach:
Hey [Name]!
I'm launching [App] on Product Hunt today!
Would mean a lot if you could check it out and
upvote if you think it's useful:
[PH Link]
No pressure to comment unless you have thoughts.
Thanks for the support! 🙏
10. 🎁 Launch Offers
Consider offering:
- Extended free trial (30 days → 60 days)
- Lifetime deal (creates urgency)
- Extra discount (50% off)
- Free premium for PH users
Exclusive feel matters:
- "Only for Product Hunt"
- Time-limited
- Makes people feel special
11. 📈 Success Metrics
| Metric | Good | Great | Exceptional | |--------|------|-------|-------------| | Upvotes | 100+ | 300+ | 500+ | | Rank | Top 10 | Top 5 | #1 of day | | Comments | 30+ | 75+ | 150+ | | Website visits | 500+ | 2000+ | 5000+ | | Signups | 50+ | 200+ | 500+ |
12. ⚠️ Common Mistakes
- ❌ Launching without community prep
- ❌ Asking for fake upvotes
- ❌ Ignoring comments
- ❌ Poor quality screenshots
- ❌ Boring/generic tagline
- ❌ Launching Friday
- ❌ Not having a special offer
- ❌ Giving up after first few hours
13. 📱 Post-Launch
Immediately after:
- Thank everyone
- Collect testimonials
- Screenshot rankings
- Update website with "Featured on PH"
Week after:
- Follow up with high-quality comments
- Connect with people who showed interest
- Analyze what worked
- Plan for future launches (updates, new products)
Deliverable
Provide the user with:
- PH Readiness assessment
- Optimized listing copy (name, tagline, description)
- Launch day schedule (hour by hour)
- First maker comment (ready to post)
- Outreach templates (supporter emails)
- Special offer recommendation
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