aaron-he-zhu/content-gap-analysis
research/content-gap-analysis/SKILL.md
Find content gaps: topics and keywords competitors cover that you don't, with editorial calendar. 内容缺口/选题规划
$ install --global
skillsauthnpx skillsauth add aaron-he-zhu/seo-geo-claude-skills content-gap-analysisInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- content-gap-analysis
- description:
- Find content gaps: topics and keywords competitors cover that you don''t, with editorial calendar. 内容缺口/选题规划
- version:
- 9.9.5
- license:
- Apache-2.0
- compatibility:
- Claude Code, skills.sh, ClawHub, Vercel Labs, Cursor, Windsurf, Codex CLI, Amp, Gemini CLI, Kimi Code, Qwen Code, CodeBuddy
- homepage:
- https://github.com/aaron-he-zhu/seo-geo-claude-skills
- when_to_use:
- Use when finding content gaps between two domains, discovering missing topics, or identifying coverage holes versus competitors.
- argument-hint:
- <your domain> <competitor domain>
- author:
- aaron-he-zhu
- geo-relevance:
- medium
Content Gap Analysis
Identifies content opportunities by comparing your site against competitors and scoring the gaps worth closing first.
Quick Start
Find content gaps between my site [URL] and [competitor URLs]
What content am I missing compared to my top 3 competitors?
Skill Contract
Expected output: a prioritized gap brief plus the standard handoff summary for memory/research/.
- Reads: goals, market inputs, tool data, and prior strategy from CLAUDE.md and the shared State Model when available.
- Writes: a user-facing analysis and reusable summary.
- Promotes: durable keyword priorities, competitor facts, and strategy decisions to
memory/hot-cache.md,memory/decisions.md, andmemory/research/. - Primary next skill: seo-content-writer when the prioritized gap list is approved.
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
Optional integrations: ~~SEO tool, ~~search console, ~~analytics, ~~AI monitor. Without tools, ask for site URL, content inventory, competitor URLs, and business goals. See CONNECTORS.md.
Instructions
When a user requests content gap analysis:
- Define Analysis Scope — confirm your site, competitors, topic focus, content types, audience, and business goals.
- Audit Your Existing Content — map indexed pages, content types, topic clusters, winners, and weaknesses.
- Analyze Competitor Content — compare content volume, traffic, type mix, topic coverage, and unique assets.
- Identify Keyword Gaps — group gaps into High Priority, Quick Wins, and Long-term based on volume, difficulty, and relevance.
- Map Topic Gaps — compare topic-cluster coverage and recommend pillar / cluster approaches for missing themes.
- Identify Content Format Gaps — compare guides, tutorials, comparisons, case studies, tools, templates, video, and research.
- Analyze GEO / AI Gaps — identify missing Q&A, definition, and comparison content that competitors get cited for.
- Map to Audience Journey — compare Awareness, Consideration, Decision, and Retention coverage.
- Prioritize and Create Action Plan — deliver an Executive Summary, Prioritized Gap List (Quick Wins / Strategic Builds / Long-term), Content Calendar, and Success Metrics.
Reference: See references/analysis-templates.md for the compact templates used in each step.
Example
See references/example-report.md for a full SaaS marketing sample.
Advanced Analysis
Competitive Cluster Comparison
Compare our topic cluster coverage for [topic] vs top 5 competitors
Temporal Gap Analysis
What content have competitors published in the last 6 months that we haven't covered?
Intent-Based Gaps
Find gaps in our [commercial/informational] intent content
Tips for Success
Focus on actionable gaps, respect execution constraints, and include GEO opportunities instead of only traditional search gaps.
Save Results
After delivering, offer to save memory/research/content-gap-analysis/YYYY-MM-DD-<topic>.md and promote durable conclusions to memory/hot-cache.md.
Reference Materials
- Analysis Templates — Gap-analysis templates
- Gap Analysis Frameworks — Audit and prioritization frameworks
- Example Report — Worked sample
Next Best Skill
Primary: seo-content-writer.
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