a-organvm/content-distribution
distributions/direct/example/content-distribution/SKILL.md
Promote creative and technical work through strategic content distribution. Covers platform selection, audience building, content repurposing, and engagement strategies without becoming a full-time marketer. Triggers on promotion, audience building, social media strategy, or content marketing requests.
$ install --global
skillsauthnpx skillsauth add a-organvm/a-i--skills content-distributionInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: Apr 24, 2026, 4:38 AM336.0s4 files scanned
SKILL.md
- name:
- content-distribution
- description:
- Promote creative and technical work through strategic content distribution. Covers platform selection, audience building, content repurposing, and engagement strategies without becoming a full-time marketer. Triggers on promotion, audience building, social media strategy, or content marketing requests.
- license:
- MIT
- governance_phases:
- [ship]
- governance_norm_group:
- distribution-readiness
- organ_affinity:
- [organ-vii]
- triggers:
- [user-asks-about-promotion, user-asks-about-content-strategy, context:distribution]
- complements:
- [portfolio-presentation, networking-outreach, github-profile-architect]
Content Distribution
Get your work seen without becoming a full-time marketer.
Distribution Philosophy
The Reality
- Great work doesn't promote itself
- You don't need millions of followers
- Consistency beats virality
- Value attracts audience
The Sustainable Approach
| Unsustainable | Sustainable | |---------------|-------------| | Post daily everywhere | Focus on 1-2 platforms | | Chase trends | Build on your expertise | | Optimize for algorithm | Optimize for humans | | Content for content's sake | Share genuine value |
Platform Selection
Choose Based On
- Where is your audience?
- What format fits your work?
- What can you sustain?
Platform Strengths
| Platform | Best For | Content Type | Effort | |----------|----------|--------------|--------| | Twitter/X | Tech, ideas, discussion | Short-form, threads | Medium | | LinkedIn | Professional, B2B | Articles, updates | Medium | | Instagram | Visual work, creative | Images, reels | High | | YouTube | Tutorials, long-form | Video | Very High | | TikTok | Entertainment, quick tips | Short video | High | | Substack/Newsletter | Deep content, owned audience | Long-form writing | Medium | | Personal Blog | SEO, portfolio | Any | Low | | GitHub | Code, open source | Repositories | Low |
The 70/20/10 Rule
Pick ONE primary platform:
- 70% of effort on primary platform
- 20% on secondary platform
- 10% experimenting
Content Strategy
Content Pillars
Define 3-5 themes you consistently create around:
Example for a creative technologist:
1. Technical tutorials (how I built X)
2. Creative process (behind the scenes)
3. Industry commentary (trends, tools)
4. Personal projects (show the work)
5. Career/professional development
Content Types by Effort
| Low Effort | Medium Effort | High Effort | |------------|---------------|-------------| | Retweet + comment | Thread/carousel | Blog post | | Quick tip | Short-form video | YouTube video | | Question | Newsletter | Course/workshop | | Work-in-progress | Case study | Open source project | | Curated links | Tutorial | Research paper |
The 4-1-1 Rule
For every 6 posts:
- 4 share value from others (curate)
- 1 soft self-promotion
- 1 direct self-promotion
Or: Give value 5x for every 1x you ask
Content Creation
The Show Your Work Framework
From Austin Kleon:
- Daily dispatch: Share process, not just product
- Flow, not stock: Ongoing sharing, not just launches
- Become a documentarian: Capture as you go
Content Prompts
Process:
- What are you working on today?
- What problem did you just solve?
- What mistake did you make?
- What did you learn this week?
Teaching:
- What do beginners get wrong?
- What's a shortcut you discovered?
- What tool changed your workflow?
- What concept took you too long to understand?
Opinion:
- What's a hot take in your field?
- What's underrated/overrated?
- What would you tell yourself 5 years ago?
- What do you disagree with experts on?
Writing Formats That Work
Thread/Carousel:
Hook: Surprising claim or question
Point 1: [Evidence/example]
Point 2: [Evidence/example]
Point 3: [Evidence/example]
Summary: Key takeaway
CTA: Follow for more / Link to resource
Short-form post:
[Hook - first line matters most]
[Value - the actual content]
[CTA - what to do next]
Repurposing
The Content Pyramid
┌───────────┐
│ Pillar │ Long-form (blog, video)
│ Content │
└─────┬─────┘
│
┌───────────┼───────────┐
▼ ▼ ▼
┌────────┐ ┌────────┐ ┌────────┐
│Thread 1│ │Thread 2│ │Thread 3│ Medium-form
└────┬───┘ └────┬───┘ └────┬───┘
│ │ │
┌────┴────┬─────┴────┬─────┴────┐
▼ ▼ ▼ ▼
Tweets Quotes Images Clips Micro-content
Repurposing Workflow
One blog post becomes:
- Twitter thread
- LinkedIn article
- 5-10 individual tweets/posts
- Newsletter section
- Carousel graphics
- Video script
- Podcast talking points
Repurposing Rules
- Wait between platforms (not same day)
- Adapt format to platform norms
- Don't just copy/paste
- Update with new insights
Engagement Strategy
Meaningful Engagement
Do:
- Add value to conversations
- Ask genuine questions
- Share relevant experiences
- Credit and amplify others
Don't:
- Generic comments ("Great post!")
- Hijack threads for self-promo
- Engage only with big accounts
- Automate engagement
Building Relationships
- Identify peers: 20-50 people in your space
- Engage consistently: Comment on their work
- Add value first: Help before asking
- Collaborate: Guest posts, interviews, projects
Responding to Engagement
- Reply to comments within 24 hours
- Ask follow-up questions
- Thank people who share
- DM people who engage consistently
Analytics That Matter
Vanity vs Valuable Metrics
| Vanity | Valuable | |--------|----------| | Follower count | Follower growth rate | | Total likes | Engagement rate | | Impressions | Click-through rate | | Views | Subscribers/email signups |
What to Track
- Which content types perform best?
- When does your audience engage?
- What topics resonate?
- Where do website visitors come from?
Review Cadence
- Weekly: Quick check on recent posts
- Monthly: Content performance review
- Quarterly: Strategy adjustment
Sustainable Schedule
Minimum Viable Presence
| Platform | Minimum | Ideal | |----------|---------|-------| | Twitter | 3x/week | 1x/day | | LinkedIn | 2x/week | 3-4x/week | | Newsletter | 2x/month | Weekly | | Blog | 2x/month | Weekly | | YouTube | 2x/month | Weekly |
Batching
- Write day: Create content in batches
- Schedule ahead: Use scheduling tools
- Repurpose day: Transform existing content
- Engagement time: Daily 15-30 min blocks
Launch Strategy
For a New Project
Pre-launch (2-4 weeks before):
- Tease what's coming
- Share behind-the-scenes
- Build email list interest
Launch week:
- Announce on all platforms
- Ask friends to share
- Engage with every comment
- Share social proof
Post-launch:
- Thank supporters
- Share results/learnings
- Continue creating content
References
references/platform-guides.md- Platform-specific tacticsreferences/content-calendar-template.md- Planning templatesreferences/tools-stack.md- Scheduling and analytics tools
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