Winbda/ad-copy-creator

Ad Copy Creator

Overview

Creates platform-specific ad copy optimized for clicks, conversions, and ROAS. Includes multiple variations for A/B testing.

Workflow

Step 1: Define the Campaign

1. Platform: Facebook, Google, LinkedIn, TikTok, or YouTube?
2. Objective: Awareness, traffic, leads, or sales?
3. Product/service: What are you advertising?
4. Target audience: Demographics, interests, pain points
5. Budget range: Helps calibrate copy aggressiveness
6. Landing page URL: Where does the ad send traffic?

Step 2: Platform-Specific Formats

Facebook/Instagram Ads: | Element | Specs | |---------|-------| | Primary text | 125 chars (visible before "see more"), up to 2,200 | | Headline | 27 chars ideal, 40 max | | Description | 27 chars ideal | | CTA button | Shop Now, Learn More, Sign Up, Download, etc. |

Google Search Ads: | Element | Specs | |---------|-------| | Headlines | 3 headlines × 30 chars each | | Descriptions | 2 descriptions × 90 chars each | | Display URL path | 2 paths × 15 chars |

LinkedIn Ads: | Element | Specs | |---------|-------| | Introductory text | 150 chars (before truncation) | | Headline | 70 chars max | | Description | 100 chars |

TikTok Ads: | Element | Specs | |---------|-------| | Ad text | 100 chars (80 visible) | | CTA | Pre-set options | | Hook | First 3 seconds of script |

Step 3: Apply Copy Frameworks

| Framework | Structure | Best For | |-----------|-----------|----------| | PAS | Problem → Agitate → Solve | Pain-aware audiences | | AIDA | Attention → Interest → Desire → Action | Cold audiences | | BAB | Before → After → Bridge | Transformation offers | | 4U | Urgent, Unique, Useful, Ultra-specific | Direct response | | Star-Story-Solution | Character → Journey → Product | Story-driven ads |

Step 4: Generate Variations

Create minimum 5 variations per platform:

• 2 × pain-focused (address the problem)
• 2 × benefit-focused (show the transformation)
• 1 × social proof (results/testimonials)

Step 5: Write the Ads

For each variation include:

• All required copy elements per platform specs
• CTA selection with reasoning
• Audience targeting suggestion
• Creative/visual direction (what image or video to pair with)

Output Format

# Ad Copy: [Campaign Name]

## Campaign Overview
- **Platform**: [platform]
- **Objective**: [goal]
- **Target**: [audience description]
- **Offer**: [what's being promoted]

---

## Variation 1: [Pain-Focused]
**Framework**: [PAS/AIDA/etc.]

**Primary Text**: 
[Copy text]

**Headline**: [headline]
**Description**: [description]
**CTA**: [button text]

**Creative Direction**: [what visual to pair]
**Target Audience**: [targeting suggestion]

---

## Variation 2: [Benefit-Focused]
[Same structure...]

## Variation 3: [Social Proof]
[Same structure...]

[Continue for 5+ variations]

---

## Testing Strategy
- **Phase 1**: Test headlines (keep body same)
- **Phase 2**: Test body copy (keep winning headline)  
- **Phase 3**: Test CTAs and creative
- **Budget allocation**: 70% to winner, 30% to testing

Quality Checklist

• [ ] Copy matches platform character limits
• [ ] Each variation uses a different angle
• [ ] CTAs are specific (not generic "Learn More" unless strategic)
• [ ] Social proof variation included
• [ ] Creative direction provided for each
• [ ] A/B testing plan included
• [ ] Target audience suggestions per variation