FrancoStino/ux-copy

UX Microcopy Generator

When to Use

Use this skill when you need generate UX microcopy (button labels, error messages, empty states, toasts) following a casual-but-polite voice and tone.

When NOT to use

• For long-form content (blog posts, docs, marketing pages) — out of scope
• For full feedback state design (not just text) → use /ss-feedback
• For brand voice/tone definition itself — this skill consumes a voice spec, doesn't create it
• For translations to non-English languages — single-language only

Context: $0 Description: $ARGUMENTS

Read engine/UX-WRITING.md first — it's the rule set this skill applies: buttons name the action (not "Submit"), errors help instead of blame, empty states invite, money copy stays calm, one term per concept. Korean/CJK projects: see §W8 for the clear-calm-human "Toss feel" (존댓말 일관성, 사용자 관점 "내 계좌", 군더더기 빼기).

Instructions

1. Read the design language reference:

   • DESIGN-LANGUAGE.md sections on Microcopy Tone Guide and UX Writing

2. Apply the voice principles:

Tone Rules

• Casual but polite: Friendly, not robotic. Like talking to a helpful friend.
• Active voice: "We saved your changes" not "Your changes have been saved"
• Positive framing: "Free shipping on orders over $30" not "Orders under $30 have shipping fees"
• Plain language: "Send money" not "Initiate transfer"
• Concise: Every word must earn its place

Copy Patterns by Context

Button Labels (CTA)

Format: [Action verb] + [Object] (optional)
Good: "Place order", "Get started", "Save changes", "Try again"
Bad:  "Submit", "OK", "Click here", "Proceed to next step"

• One primary CTA per screen
• Label must clearly describe what happens next
• Max 3 words for primary CTA

Empty States

Format: [Friendly observation] + [Suggested action]
Good: "No activity yet. Create your first project to get started."
Bad:  "No data found."

• Always suggest a next action
• Use a relevant icon (32px, text-text-tertiary)
• Tone: encouraging, not blaming

Error Messages

Format: [What happened] + [What to do]
Good: "Couldn't load the data. Please try again."
Bad:  "Error 500: Internal Server Error"

• Never show technical errors to users
• Blame the system, not the user
• Always provide a recovery action

Toast Notifications

Format: [Confirmation of what happened]
Good: "Saved!", "Changes applied", "Item deleted · Undo"
Bad:  "Operation completed successfully"

• Max 2 lines
• Include "Undo" link for reversible destructive actions
• Info toasts: 3 seconds. Action toasts: 5 seconds.

Form Labels & Helpers

Label: Noun phrase ("Email address", "Password")
Placeholder: Example or hint ("[email protected]")
Helper: Format guidance ("Must be at least 8 characters")
Error: Specific issue ("This email is already registered")

Confirmation Dialogs

Title: [Question about the action]
Body: [Consequence explanation]
Primary: [Action verb] ("Delete", "Confirm")
Secondary: "Close" (not "Cancel" — avoids confusion)

3. Generate copy for the requested context, providing:
   • Primary copy (what to display)
   • Variants (if context varies)
   • Do's and Don'ts for the specific context

Limitations

• Use this skill only when the task clearly matches its upstream source and local project context.
• Verify commands, generated code, dependencies, credentials, and external service behavior before applying changes.
• Do not treat examples as a substitute for environment-specific tests, security review, or user approval for destructive or costly actions.