Cheggin/programmatic-seo
skills/programmatic-seo/SKILL.md
Generate programmatic SEO pages at scale from structured data. Use when a SaaS has a natural "matrix" of variations (format conversions, city pages, tool comparisons). Creates unique, data-enriched pages that survive Google's "zero information gain" filter. Query SEO Chat API for validation.
tools
Updated Apr 25, 2026
$ install --global
skillsauthnpx skillsauth add Cheggin/skill-chain programmatic-seoInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- programmatic-seo
- description:
- Generate programmatic SEO pages at scale from structured data. Use when a SaaS has a natural "matrix" of variations (format conversions, city pages, tool comparisons). Creates unique, data-enriched pages that survive Google's "zero information gain" filter. Query SEO Chat API for validation.
- user-invocable:
- true
- group:
- grow
- prerequisites:
- [seo-chat, analytics-integration]
- next:
- [seo-setup, landing-page-optimizer]
- workflows:
- [seo-content-growth]
Programmatic SEO Page Generator
Generate hundreds of unique, high-quality landing pages from a data matrix. Each page targets a specific long-tail keyword while providing genuine value — not keyword-stuffed templates.
When to Use
- Tool SaaS with format/conversion matrix (e.g., "PNG to JPG", "CSV to JSON")
- Location-based SaaS with city/region variants
- Comparison SaaS with product/feature matrices
- Any SaaS where user intent varies by a structured parameter
Strategy (from SEO Chat research)
- Build a Format Matrix — enumerate every Source × Target combination
- Enrich each page with unique data the SaaS generates:
- Conversion benchmarks (average file size reduction)
- Quality comparisons (visual diff at different settings)
- Use-case guidance (web vs print vs social media)
- Add use-case modifiers — "Convert PNG to JPG for Web" vs "for Print"
- Include device context — "Compress Images for iOS" vs "for Android"
Steps
- Read the product spec to identify the data matrix dimensions
- Generate a route map:
/convert/{source}-to-{target}for each combination - For each page: a. Create a unique title and meta description (not template-swapped) b. Include a functional converter widget (the page IS the tool) c. Add unique data: benchmarks, comparisons, recommendations d. Add structured data (JSON-LD) for rich snippets e. Internal link to related conversions
- Generate a sitemap covering all programmatic pages
- Query SEO Chat API to validate keyword targeting for top pages
Anti-Patterns
- Template pages with only the keyword swapped — triggers "zero information gain" penalty
- Pages without the actual tool — users bounce, Google notices
- Thin pages with <300 words and no unique data
- Duplicate meta descriptions across pages
Validation
- [ ] Each page has unique title, meta description, and H1
- [ ] Each page includes the functional tool (not just text)
- [ ] Each page has at least one unique data point (benchmark, comparison)
- [ ] Structured data (JSON-LD) present on every page
- [ ] Internal linking between related pages
- [ ] Sitemap includes all programmatic pages
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