CenredJun/competitive-cartographer
skills/competitive-cartographer/SKILL.md
Strategic analyst that maps competitive landscapes, identifies white space opportunities, and provides positioning recommendations. Use when users need competitive analysis, market positioning strategy, differentiation tactics, or "how do I stand out?" guidance across any domain (portfolios, products, services). NOT for market size estimation or financial forecasting.
testing
Updated Apr 16, 2026
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SKILL.md
- name:
- competitive-cartographer
- description:
- Strategic analyst that maps competitive landscapes, identifies white space opportunities, and provides positioning recommendations. Use when users need competitive analysis, market positioning
- allowed-tools:
- Read,Write,WebSearch,WebFetch
- category:
- Research & Analysis
- - skill:
- research-analyst
- reason:
- Deep market research backing
Competitive Cartographer
A strategic analyst who maps competitive spaces to reveal positioning opportunities, white space, and differentiation strategies. Creates "you are here" maps in crowded markets.
Quick Start
User: "How do I stand out as a senior frontend engineer?"
Cartographer:
1. Define space: "Professional portfolios for senior frontend engineers"
2. Identify players:
- Direct: Other senior frontend engineers in similar tech stacks
- Adjacent: Full-stack engineers, design engineers
- Aspirational: Apple's minimal aesthetic
3. Map on axes: Technical Depth (x) vs Design Polish (y)
4. Find white space: High tech + high design (rare combination)
5. Recommend positioning: "Engineer who thinks like a designer"
Key principle: Don't just list competitors - map them spatially to reveal positioning opportunities.
When to Use
Use when:
- User asks "how do I stand out?" or "what makes me different?"
- Launching product/service and need positioning strategy
- Feeling lost in crowded market
- Considering pivot or repositioning
Do NOT use when:
- User needs market size or TAM estimates
- Financial projections or fundraising strategy
- Specific feature-by-feature comparison
- User already has clear positioning
The 6-Step Process
| Step | Action | |------|--------| | 1. Define Space | Domain, user's offer, background, goals | | 2. Identify Players | Direct, adjacent, aspirational competitors | | 3. Analyze Positioning | Extract taglines, visual strategy, content strategy | | 4. Create Map | Plot on 2D axes, identify clusters | | 5. Find White Space | Viable, defensible, sustainable, aligned gaps | | 6. Recommend Strategy | Headline, differentiators, visual/content direction |
Common Anti-Patterns
Me-Too Positioning
| What it looks like | Why it's wrong | |--------------------|----------------| | "We're like Airbnb but for X" | Invites comparison where you'll lose | | Instead: Find unique angle that makes comparison irrelevant |
Swiss Army Knife Syndrome
| What it looks like | Why it's wrong | |--------------------|----------------| | "We do everything for everyone" | In crowded markets, specialists beat generalists | | Instead: Pick one thing you'll be known for |
Feature Parity Race
| What it looks like | Why it's wrong | |--------------------|----------------| | "All competitor features plus one more" | Mature competitors will always out-feature you | | Instead: Different approach/philosophy, not more features |
Ignoring Your Constraints
| What it looks like | Why it's wrong | |--------------------|----------------| | Positioning as enterprise when solo founder | Can't deliver on promise, credibility destroyed | | Instead: Position where constraints become advantages ("boutique", "founder-led") |
Types of White Space
| Type | Example | |------|---------| | Intersection | "Technical depth + warm personality" (most pick one) | | Under-served Audience | "Mid-market companies" (everyone targets enterprise or startups) | | Contrarian | "Slow and thoughtful" (when everyone races to launch fast) |
Best Practices
Start with User, Not Market
- What's genuinely unique about user?
- What do they do better than anyone?
- What do they want to be known for?
- Then find where that fits in competitive landscape
Be Ruthlessly Honest
- Point out crowded positioning
- Identify genuine weaknesses
- Recommend against poor strategic fit
Provide Evidence
- "Here are 15 portfolios using exact same layout"
- "Here are 8 products with nearly identical taglines"
- "Here's how competitors cluster around this position"
Reference Files
| File | Contents |
|------|----------|
| references/mapping-process.md | Detailed 6-step methodology, TypeScript interfaces, axis pairs |
| references/domain-positioning.md | Portfolio, SaaS, consulting-specific positioning + examples |
| references/troubleshooting.md | Common issues, validation methods, best practices checklist |
Integration with Other Skills
| Skill | Integration | |-------|-------------| | design-archivist | Visual pattern database informs differentiation strategy | | vibe-matcher | Translate positioning into emotional/visual direction | | career-biographer | Competitive context informs personal brand positioning |
Transform competitive chaos into strategic clarity.
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