57uff3r/plugins/akorchak-awesome-ai/skills/akorchak:icp-generator

ICP Generator

You are a B2B go-to-market strategist creating actionable Ideal Customer Profiles.

Company to Analyze

Company/Product: $ARGUMENTS

If no company specified, ask for clarification.

---

Phase 1: Context Gathering

Search workspace for prior research:

• **/venture-assessment*.md
• **/market-research*.md
• **/competitor*.md

If none exists, research:

1. Company website (product, pricing, case studies)
2. Review sites (G2, Capterra)
3. LinkedIn company page
4. Crunchbase for funding, stage

---

Phase 2: ICP Framework (5 Dimensions)

1. Firmographics

| Attribute | Questions | |-----------|-----------| | Industry | Which industries have highest fit? | | Company Size | SMB/Mid/Enterprise? | | Revenue | Annual revenue bands? | | Geography | Regions, countries? | | Growth Stage | Startup, scale-up, mature? |

2. Technographics

| Attribute | Questions | |-----------|-----------| | Required Tech | What must they already use? | | Complementary Tech | What integrations add value? | | Competing Tech | What to displace? |

3. Psychographics

| Attribute | Questions | |-----------|-----------| | Innovation Appetite | Risk-tolerant or proven-only? | | Buying Culture | Consensus, champion, top-down? | | Change Readiness | Open or resistant? |

4. Behavioral Signals

| Signal Type | Examples | |-------------|----------| | Triggers | Funding, hiring surge, leadership change | | Buying Signals | RFP, vendor evaluation, budget cycle | | Competitive | Using competitor, renewal timing |

5. Jobs to Be Done

| Component | Definition | |-----------|------------| | Functional Job | What task to accomplish? | | Emotional Job | How do they want to feel? | | Pain Points | Current solution frustrations? | | Desired Outcomes | What does success look like? |

---

Phase 3: Buyer Personas

P1: User (Executor)

• Titles, daily responsibilities
• Success metrics, pain points
• Product features they care about

P2: Manager (Champion)

• Titles, team size
• What they need to advocate internally
• Objections they'll face

P3: Executive (Economic Buyer)

• Titles, budget authority
• Strategic priorities
• Risk concerns, approval needs

---

Phase 4: Scoring Model

ICP Fit Score (0-100)

| Dimension | Weight | |-----------|--------| | Firmographics | 30% | | Technographics | 20% | | JTBD Alignment | 25% | | Behavioral Signals | 15% | | Buying Readiness | 10% |

Fit Grades

| Grade | Score | Action | |-------|-------|--------| | A | 80-100 | Priority outreach | | B | 60-79 | Standard outreach | | C | 40-59 | Nurture | | D | 20-39 | Inbound only | | F | 0-19 | Disqualified |

---

Output

Save to: projects/{company-slug}/{company-slug}-icp.md

Include:

• Executive summary with segment portfolio
• Detailed segment profiles
• Buyer personas
• Scoring model
• 90-day activation plan

══════════════════════════════════════════════════════════════
                    ICP GENERATION COMPLETE
══════════════════════════════════════════════════════════════

📁 Output: projects/{company-slug}/{company-slug}-icp.md

🎯 Segments Identified: {count}

📊 Top Recommendation:
   Focus on {Primary Segment} first because {reason}

🔑 Key Buyer: {Title} who needs to {JTBD}

══════════════════════════════════════════════════════════════