delta-and-beta
39 verified skills
analyst-analytics-platforms
Configures analytics and attribution platforms for user behavior tracking, campaign measurement, and engagement analysis.
data-ai
analyst-attribution
Attribution modeling, campaign measurement, and multi-touch analysis across mobile and web attribution partners.
development
analyst-campaign-analytics
Analyzes WhatsApp campaign metrics, message usage patterns, and channel-specific performance data.
testing
analyst-channel-analytics
Channel-specific analytics for push notifications, in-app messages, content cards, and banners.
testing
analyst-cohort-management
Manages cohort imports, audience segmentation, and customer data platform integrations for targeted campaigns.
data-ai
analyst-currents-streaming
Configures Braze Currents for real-time event streaming to data warehouses and analytics platforms.
data-ai
analyst-dashboards
Configuring and interpreting performance dashboards for email, e-commerce, deliverability, and API usage.
development
analyst-decisioning-analytics
Analyzing decisioning studio performance through timeline, diagnostics, and insight reports.
testing
analyst-messaging-metrics
Cross-channel messaging metrics including SMS usage, in-app reporting, segments, and retargeting analysis.
business
analyst-queries
Building SQL queries with variables, templates, and AI-assisted generation for data exploration.
development
analyst-retargeting
Audience segmentation, retargeting performance analysis, and cross-platform audience insights across ad and data partners.
data-ai
analyst-revenue-analytics
Analyzes revenue trends, purchase frequency, and product performance from transaction data.
data-ai
analyst-segments
Audience segmentation creation, filter configuration, SQL and CDI segments, suppression lists, and segment performance analysis.
research
analyst-tracking
Configuring and analyzing user tracking for email, installs, segments, and influenced opens.
data-ai
analyst-user-profiling
User identification, attribute management, and data collection governance.
development
architect-ai-providers
Integration architecture for AI model providers including OpenAI, Google Gemini, and Anthropic within Braze messaging workflows.
development
architect-api-fundamentals
Covers API basics, authentication, rate limits, error codes, endpoint overview, data retention policies, and Postman collection usage.
development
architect-api-patterns
Defines cross-cutting API patterns for authentication, provisioning, preference management, and content delivery.
development
architect-audience-sync
Cross-platform audience synchronization design across advertising platforms including Facebook, Google, TikTok, LinkedIn, and programmatic networks.
development
braze
Braze platform specialist agency — search knowledge base, dispatch to specialist agents, and answer Braze-related questions.
testing
analyst-testing
A/B and multivariate testing design, statistical projection, optimization strategies, and global control group management.
testing
analyst-data-management
Data operations including dispatch tracking, custom data types, blocklisting, cross-source attribute management, and analytics partner integration.
data-ai
architect-access-security
Configures SSO providers, manages authentication flows, enforces privacy compliance, and controls platform access.
testing
analyst-ecommerce
Analytics for e-commerce performance, customer behavior, and operational workflow optimization across partner platforms.
data-ai
analyst-event-tracking
Configuration of custom events, purchase logging, session tracking, and uninstall detection.
tools
analyst-email-performance
Email reporting, analytics, and performance measurement.
data-ai
analyst-data-objects
Defines the structure of API request/response objects including user attributes, events, purchases, messaging payloads, audiences, and scheduling.
development
analyst-data-export
Manages data export workflows including APIs, CSV generation, revenue data, and campaign result extraction.
development
analyst-cdp-platforms
Manages customer data platform configurations and analyzes user data flows across Amplitude, Segment, Tealium, and other CDPs.
data-ai
analyst-canvas-analytics
Canvas-specific analytics including funnel reports, retention measurement, and journey performance.
testing
analyst-campaign-reporting
Campaign performance analysis including funnel reports, retention analysis, engagement metrics, alerts, and search operations.
data-ai
analyst-business-intelligence
Configures BI tools and dashboards for executive reporting, operational metrics, and marketing performance visualization.
tools
analyst-activation-data
Manages custom event schemas, attribute definitions, naming conventions, and report metric interpretation.
data-ai
analyst-audience-management
Manages audience segmentation, cohort imports, and user profile enrichment across CDP integrations.
tools
analyst-segment-analytics
Analyzes segment composition, custom event patterns, and user attribute distributions.
data-ai
analyst-user-tracking
Configures session tracking, custom events, purchase logging, user attributes, location tracking, and uninstall detection on iOS.
tools
architect-admin-config
Designs workspace structures, manages platform settings, rate limits, and API configurations.
development
analyst-reporting
Performance measurement across push, webhooks, content cards, LINE, KakaoTalk, banners, and landing pages.
development
analyst-kpi-metrics
Tracks platform health KPIs including DAU, MAU, uninstalls, and new user acquisition rates.
tools