
Use this skill whenever the user asks to evaluate, compare, or recommend between real-world options — devices, tools, vendors, services, platforms, or any category where the right choice depends on market data, specs, and target-user fit. Trigger on phrases like "recommend a...", "which X should I buy/use/choose", "compare these options", "find the best...", "top N choices for...", "compare these for me...", "comparative research for...", or any time the user needs a structured, evidence-backed selection decision. Use this skill even if the user's question seems quick or casual — e.g. "which phone should I get?" — because proper candidate selection requires a structured process to avoid bias. This skill is critical any time data availability might otherwise skew the recommendation toward well-documented options over better-fit options.
Help users run effective customer discovery conversations and extract actionable insights. Use when someone is preparing for user research, planning discovery interviews, writing interview questions, analyzing findings, validating problems, understanding customer behavior, or trying to learn what customers actually want. Triggers include mentions of "customer interviews", "user research", "discovery calls", "talking to customers", "validating ideas", "customer conversations", "problem validation", or questions about what to ask customers.
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
Design and document bespoke, high-quality user journeys for digital products. Use this skill whenever the user wants to map out, critique, redesign, or create a user journey, onboarding flow, feature walkthrough, or any end-to-end experience within an app or product. Trigger on phrases like "design the user journey", "map out the onboarding", "how should the user flow work", "create a journey for", "user journey for [feature/persona]", "review my onboarding flow", "what's the ideal journey for", or any time a user wants to think through how a person moves through a product — from first touch to repeated value. Also trigger when the user is working on retention flows, activation steps, aha moments, or progressive disclosure design.