Published March 28, 2026 at 12:00 PM
The Verge
Mar 29, 2026, 6:00 AM
Why OpenAI killed Sora
On Tuesday morning, everything was business as usual at OpenAI. By the end of the day, the company had announced that it would scrap its video-generation app, Sora, and reverse plans for video generation inside ChatGPT; it would wind down a $1 billion Disney deal; it would shuffle the role of a high-level executive; and it would raise an additiona…
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