Published June 27, 2026 at 1:30 PM
The Verge
Jun 28, 2026, 6:00 AM
Why is Apple asking me to pay more for Big Tech’s AI obsession?

Tim Cook recently said price increases were "unavoidable" and described the company's pricing as "unsustainable." The 16-inch MacBook Pro saw its price go up by $300. The 11-inch iPad Air went from $599 to $749. Even the HomePod Mini got a $30 bump to $129. Cook squarely placed the blame at the feet of the AI industry, which is not surprising. RAM…
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