Published June 25, 2026 at 2:22 PM
MIT Tech Review
Jun 26, 2026, 6:00 AM
Repositioning retail for the AI era
Artificial intelligence is rapidly reshaping retail, but not in the ways consumers might immediately notice. The biggest transformation may not be flashy virtual try-ons or chatbot shopping assistants, but in how decisions are made behind the scenes: how products surface in search results, how inventory moves through supply chains, how engineers s…
Canonical URL for this story: https://www.technologyreview.com/2026/06/25/1137848/repositioning-retail-for-the-ai-era/