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Published May 23, 2026 at 3:08 PM

TechCrunch

May 24, 2026, 6:00 AM

Ferrari is using IBM’s AI to create F1 superfans

Ferrari is using IBM’s AI to create F1 superfans

IBM and Scuderia Ferrari HP take TechCrunch inside how they are redefining the fan experience.

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Canonical URL for this story: https://techcrunch.com/2026/05/23/ferrari-is-using-ai-to-create-f1-superfans/